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$24.99

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Everyday Cleanser

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Can the product deliver on its promises?

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Promise

What does the product description say?

"Everyday Cleanser"

From product name

WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (cocamide mipa, cocamidopropyl hydroxysultaine, sodium c14-16 olefin sulfonate, xanthan gum) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Even though this formulation is mild, the following cleansing agents could trigger an irritation or allergy for some people: sodium c14-16 olefin sulfonate

Ingredient	Effectiveness	Concentration	Irritancy
cocamide mipa	HIGH
cocamidopropyl hydroxysultaine	HIGH
sodium c14-16 olefin sulfonate	HIGH

See a mistake?

Promise

What does the product description say?

"Gentle Daily Exfoliation."

Alder New York

WIMJ summary for exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: glycolic acid.

Ingredient	Effectiveness	Concentration	Irritancy
glycolic acid	HIGH

How honest is this product?

Promise	Can it deliver?
Cleansing
Exfoliation

Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY

LOW

Ingredient	Irritancy	Skin Benefit
sodium c14-16 olefin sulfonate
glycolic acid
caprylyl glycol

Ingredients by volume

Ingredient	Estimated concentration
water Plain old water	40% - 60%
glycerin One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant	3.7% - 5.6%
sodium c14-16 olefin sulfonate Helps oil and water mix together and used as a cleansing agent. Can be irritating and is better avoided for sensitive skin	4.5% - 6.8%
glycolic acid An alpha-hydroxy acid (AHA) that helps to remove the dead skin cells on the surface of the skin reveling a more even, smoother complexation. It is also able to stimulate collagen production with long-term use. Could help to reduce pore congestion. It can be irritating to the skin. Apply sunscreen daily if using products with glycolic acid	2.6% - 3.9%
ascophyllum nodosum extract Brown seaweed extract. Can help attract water to the upper layer of the skin and might have some antioxidant effect	2% - 2.9%
panthenol Helps attract water to the upper layer of the skin and can help improve skin barrier function	1.5% - 2.2%
caprylyl glycol Helps preserve products and creates a nice product texture	1.2% - 1.8%
cocamidopropyl hydroxysultaine Used as a cleansing agent. Helps water and oil mix together	1.2% - 1.8%
cocamide mipa Surfactant - foam booster, viscosity increasing agent - aqueous, emulsifying, emulsion stabilising, foam boosting, surfactant, and viscosity controlling. Comes from coconut acid. Doesn't appear to be a common irritant	0.4% - 1%
sodium gluconate Helps stabilize product formulations	0.15% - 0.55%
guar hydroxypropyltrimonium chloride Helps water and oil mix together and create a nice product texture	0.1% - 0.45%
xanthan gum Used to create a thicker product consistency	0.05% - 0.25%
ethylhexylglycerin A preservative	0.05% - 0.15%
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