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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Fast absorbing and deeply penetrating Hydrates, softens and smoothes Moisturises"
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Primrose Facial Hydrating Cream"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: oenothera biennis oil, triticum vulgare germ oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
5.1% - 7.7%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.7% - 5.6%
Helps oil and water mix together and works as an emollient
2.6% - 3.9%
An emollient that softens the skin
2.1% - 3.2%
Plant oil from nuts that helps soften the upper layer of the skin. Contains a high concentration of oleic acid that can weaken skin's barrier function and increase water-loss while enhancing penetration of other ingredients
1.7% - 2.6%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
1.5% - 2.2%
Helps oil and water mix together. Has some emollient properties
1.3% - 1.9%
Helps soften the upper layer of the skin and can support skin barrier function
1% - 1.5%
0.6% - 1.4%
A great emollient. Contains vitamin E (tocopherol) which may give it some anti-oxidant properties. Can contain volatile compounds and can be irritating
0.5% - 1.15%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.45% - 1%
An essential oil. Potential allergen and can be irritating. It has some anti-bacterial properties
0.35% - 0.8%
A preservative. It helps prevent bacterial growth in cosmetic products
0.2% - 0.75%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.2% - 0.7%
A plant oil with high content of volatile compounds that can irritate the skin. Can be used as a fragrance. Has anti-bacterial properties and might help neutralize free radicals on the surface of the skin
0.15% - 0.6%
0.1% - 0.4%
A good emoillient. Contains vitamin E which can help neutralise free radicals, however the oil is unstable. Avoid if you have gluten or wheat sensitivity (including food allergies).
0.15% - 0.55%
Stabilizes the product formulation
0.1% - 0.3%
0.05% - 0.3%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.05% - 0.25%
A fragrance. Can be irritating
0.05% - 0.15%
A fragrance. Can be irritating
0.01% - 0.05%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.01% - 0.05%

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