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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"C. E. O AFTERGLOW MOISTURISER Powered by an advanced form of Vitamin C, Sunday Riley's new gel moisturiser will brighten, hydrate and even your skin tone for long-lasting moisture and satin soft skin."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

See a mistake?
Promise
What does the product description say?
"Key Benefits Hyaluronic Acid, Pomegranate, Basil, Lemon"
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": sodium hyaluronate, sorbitol.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Evens skin tone
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
HIGH
Ingredient Irritancy Skin Benefit
triethanolamine
Has skin benefit
parfum
does not have skin benefit
isobutane
does not have skin benefit

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
An emollient that is naturally present in skin and helps soften it
5% - 6.1%
Used to adjust pH of the product and can help improve the product's smell
4.2% - 5.1%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
3.3% - 4%
2.8% - 3.4%
Helps attract water to the upper layer of the skin and improves the product texture
2.2% - 2.7%
An aromatic blend of unspecified and possibly irritating ingredients
1.8% - 2.2%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
1.5% - 1.8%
Used to thicken product formulations and create gel-like textures
1.3% - 1.6%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
1% - 1.3%
Helps preserve products. Can mask unpleasant smell. Could be irritating
0.95% - 1.2%
A fragrance. A likely allergen and can be irritating
0.8% - 1.2%
A fragrance. Can be irritating
0.7% - 1%
Helps soften the upper layer of the skin
0.7% - 1.05%
The ingredient is not recognized
TBC
A fragrance with a lemon scent. A likely irritant
0.6% - 0.9%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.6% - 0.9%
A fragrance. Is a likely irritant
0.5% - 0.75%
A fragrance. Is a likely skin allergen and can be irritating
0.35% - 0.65%
A preservative
0.3% - 0.6%
A highly irritating fragrance
0.3% - 0.5%
Used as a frangrance. Can be irritating. Might have some anti-bacterial properties
0.25% - 0.5%
Helps adjust the product pH and stabilize the formulation
0.2% - 0.4%
Helps oil and water mix together
0.2% - 0.4%
Helps stabilize the product formulation
0.2% - 0.35%
Can work as an exfoliant but is typically used to adjust the product pH
0.15% - 0.25%
A preservative
0.15% - 0.25%
A preservative
0.15% - 0.25%

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Price
WIMJ similarity score
42%
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39%
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Key ingredients
Common:
Other:
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
LOW
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
HIGH
Potential Irritants
All ingredients
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Questions

Scientific Sources