Olay face lotions

Wondering what everyone’s thoughts and opinions on Olay are, ive used the Olay complete all my life but want to level up my skin care. Ive been considering buying the Olay - Regenerist whip fragrance-free but its price point at $30 makes me wonder if I should spend that money on a possible better product. I dont mind spending good money on good skin care but I am wondering if I could find a better moisturizer for the same price from a different skin care line.