burning sensation under my eyes after applying products and redness

I have an issue with a bit of redness and (worsening) burning sensation when applying some products (even gentle ones like Cerave PM Moisturizer) under my eyes - but with some products like Vichy 89 booster serum, I don't feel anything. I've recently started using Differin (twice a week), and the burning has worsened - although it only lasts for about 20-30 seconds after applying.

How do you think I should move on from here? I'm also wondering since I've heard this is normal when starting to use Differin, what's the best course moving forward, and is it ok to keep using it? Maybe revert to once per week and stop the salicylic acid cleanser?