Brand Overview

Wishful

Cruelty Free	Yes, according to cruelty-free kitty Last checked: 14/02/2026
Honesty Score	84
Average WIMJ User Rating	100% of users recommend products from this brand
Average Product Irritation Risk	Medium
Common Actives	GLUCONOLACTONE ADENOSINE NIACINAMIDE LACTIC ACID PALMITOYL TETRAPEPTIDE-7
Common Irritants	PARFUM ALCOHOL LIMONENE
Top Product Categories for WIMJ Users	Exfoliators & peels Masks Cleansers
Average Price per Product	$28.51
Number of products on WIMJ	36