
“Superdrug Vitamin E Eye Cream”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
betaine, glycerin.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: squalane, cetearyl alcohol.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: linoleic acid
“Product Information Vitamin E Nourishing Eye Cream is a light and non-greasy formulation that contains Glycerin and a naturally active energising complex to nourish and help improve the appearance of the delicate eye area.”
This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.


Be the first — your take helps the next person decide.
Filter by role to see what each ingredient is doing.
Helps soften the upper layer of the skin and create a thicker product consistency
More about Isopropyl palmitateOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
More about Cetearyl alcoholUsed to soften the upper layer of the skin and create a thicker product consistency
More about Arachidyl alcoholHelps attract water to the upper layer of the skin and improves the product texture
More about BetaineA silicone that helps improve the product texture and spreadability. Can absorb oil creating a short-term mattifying effect on the skin
More about CyclopentasiloxaneNon-drying alcohol that helps water and oil mix together. Also serves as an emollient
More about Behenyl alcoholA silicone that serves as an emollient. Helps create a nice non-greasy feels
More about CyclohexasiloxaneHelps to soften the upper layer of the skin and create a nice product texture
More about Hydrogenated polydeceneA moisturizing ingredient that works as a humectant to attract water to the upper layer of the skin.
More about Saccharomyces cerevisiae extractPlant extract. Might have some anti-oxidant properties. Can be irritating
More about Aesculus hippocastanum seed extractThree steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
More about Retinyl palmitateHelps support skin barrier function improving skin hydration and reducing sensitivity
More about Calcium pantothenateAn excellent emollient. Helps soften the skin, restore its barrier function, and can help to calm down inflammation. It can be helpful to prevent blemishes and clogged pores
More about Linoleic acidMight have some moisturising properties. Is not effective when applied topically beyond some moisturizing effect
More about BiotinA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
More about Tocopheryl acetatePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
More about TocopherolUsed to thicken the product's consistency
More about Aluminum starch octenylsuccinateHelps soften the upper layer of the skin and creates a nice product texture
More about Lauroyl lysineA gelling agent that thickens the product consistency and leaves the skin with a velvety finish
More about Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymerAn oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
More about SqualaneUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
More about Butylene glycolUsed to preserve products, dissolve other ingredients and create a nice product texture
More about Pentylene glycolUsed to create a thicker product consistency
More about Xanthan gumProduces temporary toning effect. Can help dissolve other ingredients or preserve products
More about Alcohol denat.A preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolCan work as an exfoliant but is typically used to adjust the product pH
More about Citric acidWater, Isopropyl palmitate, Glycerin, Cetearyl alcohol, Arachidyl alcohol, Betaine, Cyclopentasiloxane, Behenyl alcohol, Cyclohexasiloxane, Hydrogenated polydecene, Saccharomyces cerevisiae extract, Rhodiola rosea root extract, Aesculus hippocastanum seed extract, Retinyl palmitate, Inositol, Calcium pantothenate, Linoleic acid, Biotin, Tocopheryl acetate, Tocopherol, Aluminum starch octenylsuccinate, Lauroyl lysine, Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer, Squalane, Polysorbate 60, Butylene glycol, Pentylene glycol, Xanthan gum, Arachidyl glucoside, Alcohol denat., Peg-35 castor oil, Polysorbate 20, Phenoxyethanol, Ethylhexylglycerin, Potassium hydroxide, Citric acid, Disodium edta
Retailers ranked by price — lowest first.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| Vitamin ESuperdrug Vitamin E Eye CreamYOUR PRODUCT | CliniqueDaily Calm Soothing Repair Cream | NaturopathicaArgan & Peptide Wrinkle Remedy Eye Cream | Paula's choiceResist Intensive Repair Cream | |
|---|---|---|---|---|
| Match | — | 54% | 51% | 51% |
| Price | — | $21.48 | $100.00 | $42.00 |
| Shared key ingredients | — | 2 of 10 | 3 of 10 | 4 of 10 |
| Key difference | — | Ceramide Np | Palmitoyl Tripeptide-38 | Niacinamide |
| Irritancy | Medium | Low | Medium | Medium |
| Drying alcohol | Contains drying alcohol | — | — | — |
| View product | Shop | Shop | Shop |
More alternatives: M-61 PowerGlow Eye CreamEstée Lauder Resilience Multi-Effect Tri-Peptide Eye Creme
Based on the ingredient list, "Vitamin E - Superdrug Vitamin E Eye Cream" can work well for skin moisturization. This moisturizer uses a good combo of humectants and emollients. These both types of ingredients are essentials for improving the skin hydration and keeping the skin barrier healthy. Betaine, glycerin, inositol, saccharomyces cerevisiae extract and butylene glycol in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Linoleic acid, squalane, cetearyl alcohol, cyclopentasiloxane and arachidyl alcohol in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.
There are some common irritants in this product, including ingredients that do not have benefits for the skin. We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
Every concentration estimate and effectiveness label is anchored to one of these 11 studies and safety reviews.
Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.