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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"DEEP HYDRATION soothing cooling mask"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, biosaccharide gum-1.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: cocos nucifera oil, helianthus annuus seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
23% - 35%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.6% - 5.4%
Helps attract water to the upper layer of the skin and is claimed to provide a longer-lasting hydration because of its ability to create a water-binding film on the surface of the skin
4.2% - 6.3%
A fermentation product created by bacteria Lactobacillus. The fermented product has anti-bacterial properties and might be helpful in calming down inflammation, but studies are lacking. Helps attract water to the upper layer of the skin. Can be used as a preservative
3.4% - 5.1%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
3% - 4.5%
Helps water and oil mix together
1.9% - 2.8%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
1.6% - 2.4%
Helps oil and water mix together and works as an emollient
1.4% - 2.1%
A plant extract that might be able to attract water to the upper layer of the skin, soften it and have some antioxidant effect, but evidence of effectiveness in skin is lacking
1.1% - 1.7%
0.9% - 1.35%
A polyhydroxy acid (PHA) that helps shed the dead cells from the skin surface revealing smoother skin. Is believed to be genter than AHAs. It helps attract water to the upper layer of the skin and can stimulate production of skin's own hyaluronic acid resulting in improved hydration levels. It has been shown to be helpful against acne and clogged pores if used consistently (e.g over a period of 12 weeks) in high enough concentration. It can help reduce fine lines and wrinkles and improve skin tone with long-term application. Can help neutralize free radicals
0.55% - 1.3%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.55% - 1.3%
An emollient that helps soften the skin
0.55% - 1.3%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.35% - 0.8%
An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties
0.35% - 0.75%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.45% - 1.05%
Used as a fragrance
0.35% - 0.85%
The ingredient is not recognized
TBC
0.4% - 0.9%
0.4% - 0.9%
0.3% - 0.7%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.35% - 0.8%
An alpha-hydroxy acid (AHA), but is mostly used to stabilize product formulations in cosmetics
0.35% - 0.8%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.4% - 0.9%
An aromatic blend of unspecified and possibly irritating ingredients
0.2% - 0.8%
The ingredient is not recognized
TBC
A preservative
0.2% - 0.7%
An algae extract. Might help to attract water to the upper layer of the skin and have an anti-oxidant effect
0.15% - 0.55%
0.15% - 0.55%
A fragrance. Can be irritating
0.1% - 0.45%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.1% - 0.4%
A fragrance. Can be irritating
0.1% - 0.35%
A fragrance. Can be irritating
0.1% - 0.35%

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