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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"visibly plumps, firms, and improves elasticity."
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.This ingredient - butyrospermum parkii butter - could be helpful for preventing or repairing signs of aging in theory, but there is no evidence that it actually works.

This ingredient squalene might be able to help neutralize free radicals in skin and help it fight off some of the sun damage.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Blended with powerful natural botanicals, lipids and peptides, it works hard to hydrate and condition the skin."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, caprylic/capric triglyceride.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (squalene) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 62/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Helps products spread more easily and works as an emollient to soften skin
5.1% - 6.3%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
4.4% - 5.4%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.2% - 3.9%
Helps soften the upper layer of the skin
2.5% - 3%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
2% - 2.5%
1.7% - 2.1%
Non-drying alcohol that helps water and oil mix together. Also serves as an emollient
1.6% - 1.9%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
1.2% - 1.5%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
1% - 1.3%
0.75% - 1.15%
An emollient that helps soften the skin
0.65% - 1%
Helps soften the upper layer of the skin while creating a non-greasy feel on the skin. Helps to dissolve other ingredients
0.55% - 0.8%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.5% - 0.75%
A preservative. It helps prevent bacterial growth in cosmetic products
0.45% - 0.65%
Used to thicken the product consistency
0.4% - 0.6%
0.45% - 0.7%
An oil that is naturally part of skin sebum that helps to soften its upper layer, reduce water loss and neutralize free radicals. It might be comedogenic. Avoid applying large concentrations (or pure oil) before sun exposure as oxidized squalene can clog pores and lead to skin irritation. Today squalene is mostly derived from vegetable oils or synthetized by yeast
0.4% - 0.65%
Red algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency
0.35% - 0.6%
Used to create a thicker product consistency
0.3% - 0.55%
0.25% - 0.5%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.3% - 0.55%
An emollient that helps soften the skin
0.25% - 0.5%
Helps attract water to the upper layer of the skin. Might have some anti-oxidant properties
0.25% - 0.45%
Help soften the upper layer of the skin
0.25% - 0.5%
Helps soften the upper layer of the skin
0.25% - 0.5%
A preservative
0.2% - 0.4%
A preservative
0.2% - 0.4%
Helps soften the upper layer of the skin
0.25% - 0.5%
Can work as an exfoliant but is typically used to adjust the product pH
0.2% - 0.35%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.2% - 0.35%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.2% - 0.35%
Used to improve stability of the formulation
0.15% - 0.3%
Can be helpful in reducing inflammation in skin. Is a likely irritant
0.15% - 0.25%
Lipids that work as an emollient and can be helpful in repairing skin barrier function
0.15% - 0.3%
A preservative
0.1% - 0.2%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.1% - 0.15%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources