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Can the product deliver on its promises?

See a mistake?
What does the product description say?
"This exfoliating and energising mask contains radiance-enhancing ingredients like vitamin C and turmeric to brighten plus cranberry seed to gently exfoliate the skin."
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

See a mistake?
WIMJ summary for evens skin tone

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: 3-o-ethyl ascorbic acid.

Ingredient Effectiveness Concentration Irritancy
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (3-o-ethyl ascorbic acid) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
meets threshold
meets threshold

How honest is this product?

Promise Can it deliver?
Total Promises Fulfilled score: 0/100.

Potential irritants

Ingredient Irritancy Skin Benefit
does not have skin benefit
citric acid
does not have skin benefit
3-o-ethyl ascorbic acid
Has skin benefit

Ingredients by volume

Ingredient Estimated concentration
22% - 34%
Used to create a thicker product consistency
11% - 16%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
3.5% - 5.2%
An aromatic blend of unspecified and possibly irritating ingredients
2.2% - 3.2%
Can work as an exfoliant but is typically used to adjust the product pH
1.8% - 2.7%
1.4% - 2%
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Can help neutralize free radicals and help reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
1.2% - 1.7%
A preservative
0.85% - 1.3%
0.05% - 0.1%
A plant extract that can contain an active compound curcumin, that may have some anti-inflammatory properties when applied to the skin, but solid research is lacking and the typical concentration used in skincare products is too low. Can be an irritant
0.2% - 0.8%
A berry extract. Might have some anti-oxidant properties
0.15% - 0.6%
A preservative
0.1% - 0.4%
A preservative
0.05% - 0.2%
A colorant. Usually well-tolerated
0.05% - 0.1%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.05% - 0.2%

Similar products & dupes

REVOLUTION SKINCARE - Vitamin C Turmeric & Cranberry Seed Energising Mask
BABOR - Bright Effect Mask
WIMJ similarity score
Key ingredients
Potential Irritants
All ingredients
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Scientific Sources