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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Infuses dry and dehydrated skin to give long lasting moisture Contains a skin repair function Protects against premature ageing"
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.This ingredient - butyrospermum parkii butter - could be helpful for preventing or repairing signs of aging in theory, but there is no evidence that it actually works.

This ingredient vaccinium macrocarpon seed oil might be able to help neutralize free radicals in skin and help it fight off some of the sun damage.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Ultra Moisture Day Cream"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: betaine, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, caprylic/capric triglyceride.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (vaccinium macrocarpon seed oil) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 62/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
6.3% - 7.7%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
3.7% - 4.5%
An emollient that helps soften the skin
3.2% - 3.9%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.5% - 3%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
2.1% - 2.5%
An emollient that does not leave a greasy finish
1.7% - 2.1%
Helps water and oil in the product mix well together and improves product texture
1.4% - 1.8%
An emollient. Is not recommended for acne-prone skin as it can be comedogenic
1.3% - 1.6%
Helps soften the upper layer of the skin
0.95% - 1.15%
A synthetic triglyceride. Helps soften the upper layer of the skin
0.65% - 1%
Helps attract water to the upper layer of the skin and improves the product texture
0.55% - 0.8%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.55% - 0.8%
An anti-oxidant that helps stabilize product formulations. Might help neutralise free radicals in skin
0.45% - 0.65%
A great emollient. Contains vitamin E (tocopherol) which may give it some anti-oxidant properties. Can contain volatile compounds and can be irritating
0.45% - 0.7%
A plant oil that can help neutralize free radicals, soften the upper layer of the skin, and support skin's barrier function
0.45% - 0.65%
0.35% - 0.6%
0.3% - 0.6%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.3% - 0.55%
An aromatic blend of unspecified and possibly irritating ingredients
0.25% - 0.45%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.25% - 0.5%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.25% - 0.45%
Might have some anti-oxidant properties. Can be used as a fragrance. Can be irritating
0.2% - 0.4%
A preservative. It helps prevent bacterial growth in cosmetic products
0.2% - 0.4%
0.2% - 0.4%
Oil of a very fragrant pink rose used as fragrance in cosmetics. Extensive research has shown it has mixed benefits. In the pro column, inhaling this flower’s scent seems to have relaxing properties and the plant’s petals contain skin-soothing and antioxidant compounds that can benefit skin. On the flipside, the numerous chemicals that create this rose’s distinctive fragrance pose a risk of causing skin aggravation.
0.15% - 0.3%
A preservative. Can be irritating
0.15% - 0.25%
Helps attract water to the upper layer of the skin
0.15% - 0.25%
A fragrance. Can be irritating
0.1% - 0.2%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.1% - 0.15%
Added to create a nice product smell. Can be irritating
0.05% - 0.1%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
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MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources