Can the product deliver on its promises?
PromiseWhat does the product description say?
WIMJ summary for moisturizing
This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).
How honest is this product?
|Promise||Can it deliver?|
Ingredients by volume
Plain old water
|40% - 60%|
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
|4.5% - 6.7%|
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
|3.2% - 4.8%|