29%
Low match
$11.49
Low irritancy Key differences
LACTIC ACIDLINOLEIC ACIDOLEIC ACID +1 more
View details
Different ingredients (4)
Similarity breakdown
Overall formula29%
Active ingredients30%
All ingredients38%
No close formula dupes found
These are the closest alternatives based on WIMJ's similarity score. Consider filtering by irritancy or ingredients you want to avoid.
Drunk Elephant
Kamili™ Cream Body Cleanser28%
Low match
$14.40
Medium irritancy Why it matches
COCAMIDOPROPYL BETAINESODIUM METHYL COCOYL TAURATE
Key differences
PANTHENOLARGININEASPARTIC ACID +20 more
View details
Common ingredients (2)
Different ingredients (23)
PANTHENOLARGININEASPARTIC ACIDCAPRYLIC/CAPRIC TRIGLYCERIDETHREONINEPLUKENETIA VOLUBILIS SEED OILPRUNUS AMYGDALUS DULCIS SEED EXTRACTSERINESODIUM LACTATESODIUM PCAALANINEGLYCERINGLYCINEGLYCINE SOJA OILHELIANTHUS ANNUUS SEED OILHISTIDINEISOLEUCINEPASSIFLORA EDULIS SEED OILPCACOCO-GLUCOSIDECARBOMERSODIUM LAURYLGLUCOSIDES HYDROXYPROPYLSULFONATEGLYCOL DISTEARATE
Similarity breakdown
Overall formula28%
Active ingredients60%
All ingredients46%
Johnson's Baby
Gentle Baby Body Moisture Wash28%
Low match
$9.29
Medium irritancy Why it matches
COCAMIDOPROPYL BETAINESODIUM METHYL COCOYL TAURATE
Key differences
GLYCERINDECYL GLUCOSIDEGLYCOL DISTEARATE +4 more
View details
Common ingredients (2)
Different ingredients (7)
Similarity breakdown
Overall formula28%
Active ingredients60%
All ingredients46%
Kopari Beauty
2-Pack Hydrating Body Wash28%
Low match
$18.00
Medium irritancy Why it matches
COCAMIDOPROPYL BETAINESODIUM METHYL COCOYL TAURATE
Key differences
GLUCONOLACTONEARGANIA SPINOSA KERNEL OILGLYCERIN +5 more
View details
Common ingredients (2)
Different ingredients (8)
Similarity breakdown
Overall formula28%
Active ingredients60%
All ingredients46%
Kopari
Coconut Shower Oil27%
Low match
$20.00
Medium irritancy Why it matches
COCAMIDOPROPYL BETAINE
Key differences
UBIQUINONEPASSIFLORA EDULIS SEED OILPERSEA GRATISSIMA OIL +5 more
View details
Common ingredients (1)
Different ingredients (8)
Similarity breakdown
Overall formula27%
Active ingredients30%
All ingredients46%
Green People
Body Scent Free Shower Gel27%
Low match
$17.50
Low irritancy Why it matches
COCAMIDOPROPYL BETAINE
Key differences
GLUCONOLACTONEALTHAEA OFFICINALIS ROOT EXTRACTGLYCERIN +2 more
View details
Common ingredients (1)
Different ingredients (5)
Similarity breakdown
Overall formula27%
Active ingredients30%
All ingredients15%
Agency
Cream Oil Cleanser25%
Low match
Low irritancy
Why it matches
SODIUM METHYL COCOYL TAURATECOCAMIDOPROPYL BETAINE
Key differences
SQUALANEGLYCERINCAPRYLIC/CAPRIC TRIGLYCERIDE +3 more
View details
Common ingredients (2)
Different ingredients (6)
Similarity breakdown
Overall formula25%
Active ingredients60%
All ingredients46%
25%
Low match
$10.74
Medium irritancy Why it matches
COCAMIDOPROPYL BETAINE
Key differences
BENZOPHENONE-4GLYCERINCOCO-GLUCOSIDE +5 more
View details
Common ingredients (1)
Different ingredients (8)
Similarity breakdown
Overall formula25%
Active ingredients30%
All ingredients31%
Nubian Heritage
Goat's Milk Chai Body Wash25%
Low match
$8.88
Medium irritancy Why it matches
SODIUM METHYL COCOYL TAURATE
Key differences
PANTHENOLCAMELLIA SINENSIS LEAF EXTRACTCOCOS NUCIFERA OIL +5 more
View details
Common ingredients (1)
Different ingredients (8)
Similarity breakdown
Overall formula25%
Active ingredients30%
All ingredients31%
25%
Low match
$14.00
Medium irritancy Why it matches
SODIUM LAURYL SULFATE
Key differences
GLUCONOLACTONEGLYCERINSODIUM COCOAMPHOACETATE +4 more
View details
Common ingredients (1)
Different ingredients (7)
Similarity breakdown
Overall formula25%
Active ingredients30%
All ingredients31%
Neutrogena
Rainbath Fresh Plum Shower and Bath Gel25%
Low match
$7.49
Medium irritancy Why it matches
COCAMIDOPROPYL BETAINE
Key differences
PEG-80 SORBITAN LAURATEPOLYSORBATE 20SODIUM LAURETH SULFATE
View details
Common ingredients (1)
Different ingredients (3)
Similarity breakdown
Overall formula25%
Active ingredients30%
All ingredients31%
25%
Low match
$5.29
Medium irritancy Why it matches
COCAMIDOPROPYL BETAINE
Key differences
GLYCERINDECYL GLUCOSIDEGLYCERYL OLEATE +4 more
View details
Common ingredients (1)
Different ingredients (7)
Similarity breakdown
Overall formula25%
Active ingredients30%
All ingredients31%
24%
Low match
$30.00
Medium irritancy Why it matches
COCAMIDOPROPYL BETAINE
Key differences
SHOREA STENOPTERA SEED BUTTERGLYCERINDECYL GLUCOSIDE +4 more
View details
Common ingredients (1)
Different ingredients (7)
Similarity breakdown
Overall formula24%
Active ingredients30%
All ingredients38%
24%
Low match
$6.99
Medium irritancy Why it matches
COCAMIDOPROPYL BETAINE
Key differences
LACTIC ACIDBISABOLOLGLYCERIN +8 more
View details
Common ingredients (1)
Different ingredients (11)
Similarity breakdown
Overall formula24%
Active ingredients30%
All ingredients38%
Archipelago Botanicals
Milk Body Wash24%
Low match
$19.50
Medium irritancy Why it matches
COCAMIDOPROPYL BETAINE
Key differences
GLYCERINTOCOPHEROLPEG-150 DISTEARATE +2 more
View details
Common ingredients (1)
Different ingredients (5)
Similarity breakdown
Overall formula24%
Active ingredients30%
All ingredients38%
23%
Low match
$16.00
Medium irritancy Why it matches
COCAMIDOPROPYL BETAINE
Key differences
SQUALANECOCOS NUCIFERA FRUIT EXTRACTGLYCERIN +4 more
View details
Common ingredients (1)
Different ingredients (7)
Similarity breakdown
Overall formula23%
Active ingredients30%
All ingredients31%
Cosme Station
Horse Oil Body Soap - 4 Types23%
Low match
$28.80
Medium irritancy Why it matches
COCAMIDOPROPYL BETAINE
Key differences
GLYCERINLAURIC ACIDCOCAMIDE DEA +3 more
View details
Common ingredients (1)
Different ingredients (6)
Similarity breakdown
Overall formula23%
Active ingredients30%
All ingredients31%
22%
Low match
$30.00
Low irritancy Why it matches
SODIUM METHYL COCOYL TAURATE
Key differences
GLUCONOLACTONEPANTHENOLCHONDRUS CRISPUS EXTRACT +15 more
View details
Common ingredients (1)
Different ingredients (18)
GLUCONOLACTONEPANTHENOLCHONDRUS CRISPUS EXTRACTBETAINECAPRYLIC/CAPRIC TRIGLYCERIDEGLYCERINPHYTOSTEROLSPHYTOSTERYL MACADAMIATESODIUM HYALURONATESQUALENETOCOPHEROLSODIUM COCOYL ISETHIONATECOCONUT ACIDCOCAMIDOPROPYL HYDROXYSULTAINEXANTHAN GUMGLYCOL DISTEARATECAPRYLYL/CAPRYL GLUCOSIDESODIUM LAUROAMPHOACETATE
Similarity breakdown
Overall formula22%
Active ingredients30%
All ingredients54%
L'Oréal Paris
Daily Foaming Gel Cleanser22%
Low match
$4.99
Low irritancy Why it matches
SODIUM METHYL COCOYL TAURATE
Key differences
SALICYLIC ACIDGLYCERINCOCONUT ACID +11 more
View details
Common ingredients (1)
Different ingredients (14)
Similarity breakdown
Overall formula22%
Active ingredients30%
All ingredients46%
22%
Low match
$20.53
Medium irritancy Why it matches
COCAMIDOPROPYL BETAINE
Key differences
LACTIC ACIDGLYCERININULIN +7 more
View details
Common ingredients (1)
Different ingredients (10)
Similarity breakdown
Overall formula22%
Active ingredients30%
All ingredients23%
About Similarity Scores
Our similarity score compares product formulas based on shared active ingredients, hero ingredients, and overall formula composition. A higher score means a more similar formula.
70%+ - High match
40-69% - Medium match
<40% - Low match
Note: Similarity is based on WIMJ's formula analysis (actives + overall formula similarity). Ingredient concentrations are estimated; products aren't lab-tested. A similar formula doesn't guarantee the same texture or feel.