MADARA Deep Moisture Balancing Fluid

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

An emollient that helps soften the skin and could be helpful in repairing its barrier function

Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.

Helps attract water to the upper layer of the skin and improves the product texture

A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture

An emollient that is naturally present in skin and helps soften it

Helps products spread more easily and works as an emollient to soften skin

Used to add a nice rose smell to the product. Might help attract water to the upper layer of the skin and have some anti-oxidant effect. Can be irritating

An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)

Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin

Helps oil and water mix together and works as an emollient

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself