57%
of the original's ingredients
Why it's a dupe
- Both are cleansers.
- Unlike the original, it hasniacinamideceramides
There is no exact dupe for Ishizawa-Lab Keana Baking Soda Face Foam For Men. The nearest formula is skintific Niacinamide Brightening Cleanser Face Wash (43% match), which shares 7 of the original's 8 key ingredients (including Glycosyl trehalose, Lauric acid and Glycerin).
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.









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Note: Ingredient concentrations are estimated; products aren't lab-tested. A close match doesn't guarantee the same feel.