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Can the product deliver on its promises?

WIMJ summary for sun protection

This product offers a good level of protection against both UVB and UVA rays.

This sunscreen uses organic (so-called "chemical") sunscreen filters. Organic, or "chemical" filters usually provide reliable sun protection and rarely leave a white cast. Sunscreens with organic filters can sting eyes.

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.

Non-organic (mineral) filters
Ingredient UVB UVA I UVA II Stability
titanium dioxide
Offers UVB protection
Does not offer UVA I protection
Offers UVA II protection
Is photo stable
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WIMJ summary for anti-aging

This product can help prevent early signs of skin aging because it offers a good level of broad spectrum sun protection. Sun damage is the main cause of premature skin aging, and protecting your skin from the sun is the best anti-aging strategy.

These ingredients in the product might also be helpful for reducing and preventing fine lines, wrinkles, and skin elasticity, even though there is no conclusive evidence for their effectiveness: asiaticoside, madecassoside.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
MEDIUM
meets threshold
MEDIUM
does not meet threshold
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WIMJ summary for evens skin tone

This product offers broad spectrum sun protection. It means that it can prevent hyperpigmentation and help keep the skin tone even (sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations).

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
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Promise
What does the product description say?
"Formulated with both chemical and physical filters, PURITO’s brand new sunscreen effectively fends off UV rays while leaving skin smooth, hydrated and baby-soft."
WIMJ summary for moisturizing

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: madecassoside

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
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WIMJ summary for anti-oxidation

This product contains antioxidants (asiaticoside, madecassoside) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
MEDIUM
does not meet threshold

How honest is this product?

Promise Can it deliver?
Sun protection
Anti-aging
Anti-oxidation
Evens skin tone
Moisturizing
Total Promises Fulfilled score: 90/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A synthetic ester of salicylic acid that is used to help disperse pigments and boost effectiveness of sunscreen ingredients. It is able to absorb UV light (working as an organic, or chemical filter), but is not approved as a sunscreen ingredient on its own
6.8% - 8.3%
Helps soften the upper layer of the skin and create a nice product consistency
4.2% - 5.1%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
3.1% - 3.8%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
2.3% - 2.9%
Tinosorb S. One of the most effective broad spectrum sunscreen ingredients. Protects from both UVA and UVB rays. It is photostable. Unfortunately, not approved by FDA (US) yet.
2.5% - 3%
Uvinul T. A UV filter. Effective against UVB rays. It is photostable. Can increase water resistance properties of the sunscreen. Unfortunately, not approved by the FDA (US) yet
2.1% - 2.6%
Helps products spread more easily and works as an emollient to soften skin
1.4% - 1.7%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
1.5% - 1.8%
Uvinul A Plus. A new generation broad spectrum sunscreen that offers an effective protection especially in the UVA range. It is stable in formulations. Unfortunately, is not approved by the FDA (US) yet
1.2% - 1.5%
Helps soften the upper layer of the skin and create a nice product texture
0.6% - 0.95%
A preservative
0.45% - 0.65%
Helps water and oil mix together
0.45% - 0.65%
Is used to add opaque (non-transparent) appearance to formulations. Can be used to coat other ingredients for even dispersion. This is a different ingredient compared to the ones used in antipersperants (aluminium chloride and aluminium chlorohydrate)
0.45% - 0.65%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.35% - 0.6%
An emollient that helps soften the skin
0.35% - 0.6%
Used to create a gel-like product texture, as well as to stabilize emulsions
0.3% - 0.55%
Helps oil and water mix together and works as an emollient
0.4% - 0.6%
Used to create a thicker product consistency and stabilize the formulation
0.25% - 0.5%
Non-drying alcohol that helps water and oil mix together. Also serves as an emollient
0.25% - 0.45%
A silicone that improves product texture and helps dissolve other ingredients. Can form a non-greasy film on the skin to prevent moisture loss
0.2% - 0.35%
Helps soften the upper layer of the skin
0.2% - 0.4%
Increases thickness of a product. Texture enhancer for oil-in-water emulsions
0.15% - 0.3%
Helps preserve products and creates a nice product texture
0.2% - 0.35%
Helps oil and water mix together
0.2% - 0.35%
A preservative
0.15% - 0.3%
Used to create a thicker product consistency
0.15% - 0.3%
A plant extract that has been shown to be able to reduce inflammation in skin, support restoration of skin barrier function, as well as support collagen production. Contains active compounds called centelloids: asiaticoside, madecasosside, asiatic acid and madecassic acid. Might be helpful in preventing stretch marks. It can be itself be irritating though.
0.2% - 0.35%
An antioxidant that is typically derived from plant Centella Asiatica. It can help neutralize free radicals in skin and support skin barrier function. It could, however, itself be irritating. It is often unstable in formulations
0.1% - 0.2%
An active compound of Centella Asiatica plant extract. In combination with other active compounds of Centella Asiatica extract (madecasosside, asiatic acid and madecassic acid), asiaticoside has been shown to be helpful in wound-healing, restoring skin barrier function and supporting collagen production in skin. It can, however, itself be irritating
0.05% - 0.15%
An active compound of Centella Asiatica plant extract. In combination with other active compounds of Centella Asiatica extract (asiaticoside, madecasosside and madecassic acid) asiatic acid has been shown to be helpful in wound-healing, restoring skin barrier function and supporting collagen production in skin. It can, however, itself be irritating
0.05% - 0.1%
An active compound of Centella Asiatica plant extract. In combination with other active compounds of Centella Asiatica extract (asiaticoside, madecasosside and asiatic acid), madecassic acid has been shown to be helpful in wound-healing, restoring skin barrier function and supporting collagen production in skin. It can, however, itself be irritating
0.05% - 0.1%

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