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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Supports a balanced complexion and leaves skin feeling soft and smooth."
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, aloe barbadensis leaf juice.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (ginkgo biloba leaf extract) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
6.9% - 10.4%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.5% - 5.3%
A plant extract that might help neutralize free radicals and reduce inflammation in skin. It can be irritating
2.8% - 4.1%
Helps oil and water mix together. Can be used as a cleansing agent
2% - 3%
Can work as an exfoliant but is typically used to adjust the product pH
1.2% - 1.8%
A preservative
0.25% - 0.5%
A preservative
0.3% - 0.6%
An aromatic blend of unspecified and possibly irritating ingredients
0.1% - 0.4%

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Price
WIMJ similarity score
43%
41%
39%
38%
38%
38%
38%
38%
38%
38%
Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources