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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Plant-derived hyaluronic acid plumps sagging facial contours, fortifying against dryness, while wheat protein fills in wrinkles and aloe and honey boost radiance."
WIMJ summary for anti-aging

This product contains vitis vinifera seed extract. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"Designed to deeply nourish, this face serum exfoliates, hydrates, repairs and brightens your skin to leave it looking soft and rejuvenated."
WIMJ summary for exfoliation

This product might help exfoliate the skin with vitis vinifera juice extract, but This ingredient is not the most effective.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"Strawberry Rhubarb Hyaluronic Serum"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: helianthus annuus seed oil, vitis vinifera seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (thioctic acid, ubiquinone, vitis vinifera seed extract) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - emblica officinalis fruit extract also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Moisturizing
Exfoliation
Total Promises Fulfilled score: 66/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
The ingredient is not recognized
TBC
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
23% - 34%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
5.1% - 7.7%
4.7% - 7.1%
A plant extract that can help attract water to the upper layer of the skin and might help to reduce inflammation
3.6% - 5.4%
A plant extract that contains resveratrol and other anti-oxidant compounds that can help neutralize free radicals, reduce inflammation in skin and even out its tone. Can be also used to stabilize the product formulation
2.6% - 3.9%
1.9% - 2.8%
A grain extract that helps to create a thicker product consistency. It might have some anti-oxidant properties and help attract water to the upper layer of the skin
1.4% - 2.1%
A great emollient that can also have anti-oxidant properties
1.3% - 1.9%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.1% - 1.6%
Used as a fragrance. Can be irritating and cause photosensitivity
0.85% - 1.3%
A plant extract that has been shown to be able to reduce inflammation in skin, support restoration of skin barrier function, as well as support collagen production. Contains active compounds called centelloids: asiaticoside, madecasosside, asiatic acid and madecassic acid. Might be helpful in preventing stretch marks. It can be itself be irritating though.
0.45% - 1.05%
A plant extract that might have anti-oxidant properties. Can be irritating
0.4% - 0.9%
Hops extract. Can contain common irritants and allergens geraniol, limonene, linalool
0.4% - 0.9%
0.35% - 0.8%
0.35% - 0.75%
0.4% - 1%
The ingredient is not recognized
TBC
0.35% - 0.75%
A plant extract that can help calm down inflammation in skin. Can, however, itself be irritating
0.3% - 0.7%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.2% - 0.75%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.2% - 0.8%
0.15% - 0.7%
0.35% - 0.85%
A plant extract that can help attract water to the upper layer of the skin and might help to reduce inflammation
0.15% - 0.6%
A preservative
0.25% - 0.5%
A preservative
0.3% - 0.6%
0.15% - 0.65%
A preservative
0.15% - 0.6%
Helps preserve products and creates a nice product texture
0.2% - 0.75%
0.15% - 0.6%
Contains AHAs that exfoliate the upper layer of the skin. Can help attract water to the upper layer of the skin due to the sugar content
0.15% - 0.65%
Can help attract water to the upper layer of the skin. In crystal form, it can work as a gentle exfoliant, gentler than the salt scrub. Helps stabilize the emulsion
0.15% - 0.55%
0.15% - 0.6%
Can work as an exfoliant but is typically used to adjust the product pH
0.15% - 0.6%
The ingredient is not recognized
TBC
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.15% - 0.65%
The salt of salicylic acid. Helps exfoliate the upper layer of the skin. Can also work to preserve cosmetic products
0.25% - 0.5%
Used to thicken product formulation. Can help attract water to the upper layer of the skin
0.15% - 0.6%
A plant extract that might have some antioxidant properties, but mostly used in cosmetics for its color
0.15% - 0.6%
An aromatic blend of unspecified and possibly irritating ingredients
0.15% - 0.55%
A plant extract that can have some anti-oxidant effect in skin
0.15% - 0.65%
0.15% - 0.7%
A plant extract that might help neutralize free radicals in skin, but research on its effectiveness is lacking
0.15% - 0.65%
A plant extract that might be helping in neutralizing free radicals in skin. It could help reduce hyperpigmentation. There is some research to confirm its effectiveness in skin
0.15% - 0.65%
0.2% - 0.8%
A plant extract that might help neutralize free radicals in skin, but research on its effectiveness is lacking
0.15% - 0.65%
Carrot extract. Might have anti-oxidant properties and be used to add orange color
0.15% - 0.6%
Might help to attract water to the upper layer of the skin
0.15% - 0.55%
A plant extract that can help neutralize free radicals in skin and attract water to its upper layer
0.15% - 0.6%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.15% - 0.65%
The ingredient is not recognized
TBC
Used to stabilize the product formulation and can help absorb oil
0.15% - 0.65%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.15% - 0.5%
0.1% - 0.4%
Coenzyme Q10. It helps neutralize free radicals in skin, improves skin hydration and might be helpful agains fine lines and wrinkles. It can be an allergen
0.1% - 0.4%

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WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
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IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources