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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"A Skin Brightening Complex of Phytic Acid from Rice Bran, White Tea and Licorice helps balance uneven skin tone while a super-soothing blend of Colloidal Oatmeal and Allantoin helps calm skin."
WIMJ summary for evens skin tone

This product might help improve the skin tone through exfoliation. In other words, it helps to speed up the shedding of cells from the upper layer of the skin, and this might help reduce hyperpigmentation.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
meets threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Rice-based powder activates upon contact with water, releasing Papain, Salicylic Acid and Rice Enzymes to polish skin to perfection."
WIMJ summary for exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: salicylic acid.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product can help reduce breakouts and clogged pores because it contains the following ingredient: salicylic acid. This ingredient is used for treating acne and can have a noticeable effect.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, pca.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: colloidal oatmeal.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: colloidal oatmeal

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (ginkgo biloba leaf extract) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Exfoliation
Evens skin tone
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
22% - 33%
4.7% - 7%
Helps water and oil mix together. Can be used as a cleansing agent
4.8% - 7.2%
Helps to restore skin barrier function, soften the upper layer of the skin and calm down inflammation
3.8% - 5.7%
Used as a cleansing agent. Helps water and oil mix together
2.9% - 4.3%
Used as a cleansing agent. It creates foam
1.9% - 2.9%
Used to thicken the product consistency
1.6% - 2.4%
1.4% - 2.1%
1.2% - 1.8%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.6% - 1.35%
An enzyme extracted from papaya fruit. Can have an exfoliating effect on the skin. Can be irritating
0.6% - 1.35%
Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)
0.5% - 1.1%
A plant extract that might help neutralize free radicals and reduce inflammation in skin. It can be irritating
0.45% - 1.05%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.45% - 1%
A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals
0.4% - 1%
Naturally present in skin and helps to attract water to its upper layer
0.4% - 0.9%
0.4% - 0.9%
A type of sugar that is used to support delivery of active ingredients and can enhance their penetration into the skin without disrupting the skin's barrier
0.35% - 0.75%
0.35% - 0.8%
0.35% - 0.8%
Used to stabilize the product formulation and can help absorb oil
0.35% - 0.8%
An essential oil that can be irritating. Has some anti-bacterial properties
0.15% - 0.5%
Used as a fragrance. Can be irritating
0.1% - 0.4%
A preservative
0.1% - 0.4%
0.1% - 0.4%
Plain old water
0.1% - 0.35%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.25%
Can work as an exfoliant but is typically used to adjust the product pH
0.05% - 0.2%

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Price
WIMJ similarity score
85%
66%
61%
61%
61%
43%
27%
26%
23%
21%
Key ingredients
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
HIGH
Potential Irritants
All ingredients
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Questions

Scientific Sources