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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"A luxurious Comfort Zone anti-ageing rinse-off lifting mask which provides immediate radiance, brightness and firming action on the skin."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
See a mistake?
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: sodium hyaluronate, caprylyl glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: glycine soja oil, oleyl erucate.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Total Promises Fulfilled score: 0/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Helps soften the upper layer of the skin and create a nice product texture
5.3% - 6.5%
Helps oil and water mix together while softening the upper layer of the skin
3.4% - 4.1%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
2.5% - 3.1%
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function
2.4% - 2.9%
Used to preserve products, dissolve other ingredients and create a nice product texture
2% - 2.4%
An emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation
1.6% - 1.9%
Plant extract that can help neutralize free radicals in skin. Can be used as a fragrance. Can be irritating
1.4% - 1.7%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
Can be used to help absorb oil as well as add volume and imporve texture of products.
1.1% - 1.4%
An aromatic blend of unspecified and possibly irritating ingredients
0.7% - 1.05%
Helps water and oil mix together
0.6% - 0.9%
Used to create a thicker product consistency
0.55% - 0.85%
0.7% - 1.1%
A preservative
0.45% - 0.7%
Used to create a thicker product consistency
0.5% - 0.75%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.5% - 0.75%
Helps preserve products and creates a nice product texture
0.45% - 0.7%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.5% - 0.75%
A preservative
0.35% - 0.6%
Used to adjust the product's pH
0.3% - 0.6%
Used to stabilize product formulations
0.3% - 0.55%
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
0.45% - 0.65%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.25% - 0.5%
A preservative
0.05% - 0.1%
0.25% - 0.45%
A fragrance. Can be irritating
0.2% - 0.35%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.2% - 0.4%
A good emollient that helps soften the skin and helps repair its barrier function
0.2% - 0.35%
A preservative
0.1% - 0.2%
A fragrance. Is a likely irritant
0.1% - 0.2%
Can work as an exfoliant but is typically used to adjust the product pH
0.1% - 0.2%
A preservative
0.1% - 0.2%
A preservative
0.1% - 0.15%
Helps soften the upper layer of the skin
0.1% - 0.2%

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Fourth Ray Beauty - Avocado Superfood Nourishing Mask
mirenesse - Fast Fix Sleeping Beauty Moisture Revival Sleep Mask
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Shiseido - Aqualabel White Mask
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Wella Professionals - Elements Renewing Mask
Price
WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
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MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources