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Can the product deliver on its promises?

WIMJ summary for sun protection

This product offers a good level of protection against both UVB and UVA rays.

This sunscreen uses organic (so-called "chemical") sunscreen filters. Organic, or "chemical" filters usually provide reliable sun protection and rarely leave a white cast. Sunscreens with organic filters can sting eyes.

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.

See a mistake?
Promise
What does the product description say?
"Shielding skin from UVA and UVB rays, this sunscreen is essential to keeping your skin looking youthful and slowing the clock down on the ageing process."
WIMJ summary for anti-aging

This product can help prevent early signs of skin aging because it offers a good level of broad spectrum sun protection. Sun damage is the main cause of premature skin aging, and protecting your skin from the sun is the best anti-aging strategy.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
See a mistake?
WIMJ summary for evens skin tone

This product offers broad spectrum sun protection. It means that it can prevent hyperpigmentation and help keep the skin tone even (sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations).

See a mistake?
Promise
What does the product description say?
"It even has vitamin E and aloe vera for deep moisturising and skin-soothing benefits."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: saccharide isomerate, aloe barbadensis leaf juice.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: beeswax, cetearyl alcohol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
MEDIUM
meets threshold

How honest is this product?

Promise Can it deliver?
Sun protection
Anti-aging
Evens skin tone
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
A weak sunscreen that offers some protection against the sun rays that cause sunburn (UVB), but does not offer meaningful protection against protect against the most aging sun rays (UVA). It loses its effectiveness quickly when exposed to sunlight. It is an organic, or so called "chemical" sunscreen. When used in low concentrations, helps to stabilize the product formulation
5.4% - 8.1%
Forms a protective barrier that holds water and keeps dry skin hydrated. Keeps an emulsion from separating into its oil and liquid components, and increases the thickness of a product. Can be an allergen
3.7% - 5.6%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
2.7% - 4.1%
A weak sunscreen that protects against the sun rays that cause sunburn (UVB) and is somewhat effective against the UVA rays. It is quite stable and can help stabilize other, more vulnerable, sunscreen ingredients like Avobenzone. It is an organic, or so called "chemical" sunscreen
2.9% - 4.4%
Octisalate. A UV filter. It offers some protection against the sun rays that cause sunburn (UVB), but does not protect against the most aging sun rays (UVA). It loses its effectiveness quickly when exposed to sunlight. It is an organic, or so called "chemical" sunscreen
2.2% - 3.4%
Helps soften the upper layer of the skin and create a thicker product consistency
1.4% - 2.2%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
1.4% - 2%
A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
1.1% - 1.6%
A silicone that serves as an emollient. Helps create a nice non-greasy feels
0.85% - 1.3%
Helps oil and water mix together. Has some emollient properties
0.6% - 1.35%
Avobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.
0.8% - 1.2%
Used to increase effectiveness of preservatives
0.4% - 0.9%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.35% - 0.75%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.15% - 0.55%
Helps attract water to the upper layer of the skin
0.15% - 0.6%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.5%
Helps oil and water mix together
0.3% - 0.7%
Used to adjust pH of the product and can help improve the product's smell
0.1% - 0.35%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.05% - 0.3%
Can work as an exfoliant but is typically used to adjust the product pH
0.05% - 0.2%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.05% - 0.15%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.05% - 0.15%

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