We have released a new algorithm for dupes / similar products.
We had a version of this live for quite a long time, but weren't fully satisfied with the results.
The biggest improvement of this version is that it takes the concentration of ingredients into account.
It might still be a bit rough around the edges , so if you find anything that is not working as it supposed to work, please let us know!
Also if you have ideas on how to improve the algorithm or the site in general, let us know in the comments!
Link to the dedicated dupe search: https://whatsinmyjar.com/dupes