Hannahglen Hannahglen
last year

Boots No7 Future Renew

Hi Maria,

I was wondering if you could share your thoughts on the Boots No7 Future Renew line. It's bring very heavily promoted in the UK as a "World First, AI based technology developed by world leading scientists.". I'm interested in trying it but my skin is super sensitive to Hyaluronic Acid and it seems lto feature in the products.

Thanks

Nicola

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Hi Nicola! The No7 Future Renew line's products contain 2 main actives: low % of niacinamide & a blend of 2 peptides (depending on the product). I couldn't find any published research on the particular peptides they are using. Boots site consumer studies: these are studies where consumers are asked to use a product, and then they self-evaluate their skin results. These studies are not at all scientific. They do site a clinical study, but they haven't released it. They seem to have provided it to a Guardian's journalist, but it's hard to tell what it actually shows. It doesn't mean that those peptides don't work, but there is just no way to tell atm and the fact that the university hasn't seem to publish anything on it yet isn't a good sign (after 15 years? - But I think the university's research is on peptides in a more foundational way and has not so much to do with cosmetic skin applications. A disclaimer: I used Google scholar trying to find the research, and it is possible that I missed it. Again, boots don't openly share a link or even the authors of the study) . My feeling that it's very far away from any real breakthroughs when it comes to skincare.

Marketing language they use is confusing as hell: "A WORLD FIRST peptide technology from the UK’s No1 skincare brand". breaking it down: A market research agency names No.7 the "No1 skincare brand" by some indicator like share of the market. Now, they are celebrating the fact that they've released a product with peptides for the first time... Yes, it might be true that it's the first peptide technology their brand has ever released - but it's definitely not the first or the best peptide technology in the world.

The products contain low concentration of hyaluronic acid - so if you are sensitive, be careful. Their SPF cream also contains fragrance.

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Thanks so much, Maria for your detailed response. I'll avoid using it, at least for now.

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Thanks so much, Maria for your detailed response. I'll avoid using it, at least for now.

Reply

Thanks so much, Maria for your detailed response. I'll avoid using it, at least for now.

Reply

Thanks so much, Maria for your detailed response. I'll avoid using it, at least for now.

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