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Face masks - marketing gimmick?

I love to have a pamper on a Sunday.

I used to use elemis moisture mask but after seeing the irritancy results on here it's gone in the bin. I actually did get a bit of stinging from it. No wonder, it's packed with irritating ingredients. I love the ritual of a mask. Are they just a gimmick ? Are there any recommendations?

Thank you very much.

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As far as I know there is no additional benefit to a sheet mask except the ritual of adding it. Maybe you apply the product more equally on the face, but that's about it.

If money is not a concern chooses a food one and enjoy!