Skincare Articles

Skincare for Beginners

Skincare for Beginners

Chloe5743Chloe5743

July 18, 2020 2
Should you trust "broad spectrum" label on sunscreens? (US)

Should you trust "broad spectrum" label on sunscreens? (US)

Maria from WIMJMaria from WIMJ

In the US, since 2011, sunscreens need to pass a specific test to be allowed to carry a "Broad Spectrum" sun protection label. Sounds good - but can you trust this test?

The test is performed by the manufacturer and needs to be documented (in case you were wondering, FDA does not go out and test sunscreens for labelling purposes). The "Broad Spectrum" label test is a laboratory exercise, meaning that it is not performed with real humans in real life conditions. A certain amount of a product is applied to a standard plate with texture resembling skin, is exposed to an artificial source of the UVA radiation. The amount of radiation that passes through the plate with the sunscreen on is measured. Then, a point (a wavelength) at which 90% of the product's combined UVB and UVA absorption happens is determined, and it's called a "critical wavelength". If this point is at 370 nm or lower, the sunscreen passes the test and can carry the "Broad Spectrum" label.

July 8, 2020 2
About UVAs

About UVAs

Chloe5743Chloe5743

Sunscreen Series #001 - UVBs

Welcome to the beginning of our series!  Let’s start with the basics - UVA rays 🧐 They have the longest wavelength and account for 95% of UV rays that reach the earth 🌎 

July 3, 2020 1
The Dark Side of Lightweight Sunscreens

The Dark Side of Lightweight Sunscreens

Maria from WIMJMaria from WIMJ

Lightweight sunscreen that offers strong broad spectrum protection while seamlessly sinking into the skin and being totally invisible is a dream of any daily sunscreen wearer. More and more brands release "ultra light" formulas, and every skincare influencer seems to be on a quest to find the lightest one.

There might be a problem with this approach. To offer a proper protection, a sunscreen needs to form a uniform film on the surface of the skin. The reason it is so important is that our skin is not even, its surface is made up of hills and valleys. A thin layer applied over these hilly surface may result in uneven coverage where “valleys” are filled/covered, but “peaks” are not (think about painting a wall with uneven surface with only a little bit of paint on your brush). The lighter the texture, the easier (and more tempting) it is to apply a thin layer. Remember though that in the SPF testing, 2 mg of sunscreen is applied for every square centimeter of the skin. To get a feel for how much it is in relation to an average face, squeeze out an amount of product that is slightly larger than a US quarter coin. That's a lot of sunscreen to spread over a face. You might even need to layer it twice if the product consistency is truly thin. If you are applying less than that, you are certainly not getting the protection advertised on the product label. It is entirely possible that if a product advertised with SPF 50 would be applied in an amount less than 2 mg per square cm, it wouldn't be able to pass the minimum SPF rating of 15 because of the failure to cover the "skin hills".

June 19, 2020 1
Are Mineral Sunscreens Better?

Are Mineral Sunscreens Better?

Maria from WIMJMaria from WIMJ

TL;DR:

Yes, mineral sunscreens are a better choice for you if:

June 17, 2020 1
2020 explained

2020 explained

Chloe5743Chloe5743

June 13, 2020 1
Krave Matcha Hemp Cleanser Review

Krave Matcha Hemp Cleanser Review

Chloe5743Chloe5743

The skincare world has been raving about Krave ever since its launch in 2018. It’s focus on transparency and ethics has captured the hearts of skincare junkies and vegan-oriented shoppers alike 🌱

The brand wanted to clear the myth that a cleanser needs to be harsh in order to effective. The Matcha Hemp Cleanser is their first product -  let’s take a closer look 🧐🔬

June 13, 2020 1
Newly released sunscreen!

Newly released sunscreen!

Chloe5743Chloe5743

Late May, tennis superstar Venus Williams teamed up with Credo Beauty to create a mineral sunscreen collection. She is known for helping make her sport a more inclusive space for people of colour, especially black women, a task she also took to heart when creating her first beauty product 🎾 🥂

Historically, sunscreens have been known to leave an especially visible white cast or ashy finish on people of colour. This gap is slowly being filled by both small and larger companies -- with a sunscreen being the number 1 product of any routine, it’s important that the skincare industry to caters to everyone!🌏

June 11, 2020 1
5 Rules for Choosing Effective Skincare

5 Rules for Choosing Effective Skincare

Maria from WIMJMaria from WIMJ

Today it is easy to get lost in the booming skincare market. Hundreds of new products are released every day. Of course, it is great to have a choice, but it gets overwhelming: What skincare products do I even need? How do I know if a product is worth the money? How do I know which product will work better? These 5 tips will help you look beyond pretty packaging and select great skincare products faster.

1. Go for one-purpose skincare products

June 11, 2020 2
Skincare Emergency Kit: Salicylic Acid

Skincare Emergency Kit: Salicylic Acid

Maria from WIMJMaria from WIMJ

If you have an occasional breakout, clogged pores or more persistent spots, you need a product with salicylic acid in your life. Here is why.

Salicylic acid is one of a few ingredients that has solid clinical evidence for being effective against acne. It helps to clear up clogged pores, heal inflamed blemishes faster and prevent new ones from forming. It can do it because of the two main properties. First, it is a good anti-inflammatory agent. It helps calm down the inflammation like the one inside and around a red breakout. Its second superpower is the ability to exfoliate inside pores and hair follicles, explaining its effectiveness against spots and clogged pores. In contrast to other chemical exfoliants used in skincare (for example, glycolic and lactic acid) which are water-soluble, salicylic acid is oil-soluble, meaning that it can mix with lipids in our skin and be effective a little bit deeper inside our skin.

June 11, 2020 1