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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Essentials Anti-Aging Skin Care System"
From product name
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.

This ingredient squalene might be able to help neutralize free radicals in skin and help it fight off some of the sun damage.

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
LOW
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Aids in dermal healing, lessens irritation, reduces redness and evens skin tone."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

See a mistake?
Promise
What does the product description say?
"Balancing Facial Toner ."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, squalene.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (squalene) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
HIGH
does not meet threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Evens skin tone
Anti-oxidation
Total Promises Fulfilled score: 41/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
22% - 33%
Plain old water
13% - 19%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
5.4% - 8.1%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.4% - 5.1%
Used to stabilize the product formulations and works as an emollient
2.5% - 3.8%
2% - 2.9%
An oil that is naturally part of skin sebum that helps to soften its upper layer, reduce water loss and neutralize free radicals. It might be comedogenic. Avoid applying large concentrations (or pure oil) before sun exposure as oxidized squalene can clog pores and lead to skin irritation. Today squalene is mostly derived from vegetable oils or synthetized by yeast
1.7% - 2.6%
Helps soften the upper layer of the skin
1.4% - 2.1%
Lipids that work as an emollient and can be helpful in repairing skin barrier function
1.1% - 1.7%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.95% - 1.45%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
0.9% - 1.35%
An emollient that helps soften the skin
0.8% - 1.25%
Helps oil and water mix together and works as an emollient
0.55% - 1.25%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.45% - 1.05%
A great emollient that can also have anti-oxidant properties
0.35% - 0.8%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.55%
A preservative
0.1% - 0.4%
Used to create a thicker product consistency
0.1% - 0.35%
Helps oil and water mix together
0.1% - 0.35%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.05% - 0.25%

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