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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Powerful source of ALA, which helps minimize the appearance of lines."
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains hydroxypinacolone retinoate.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Brighten the appearance of dark spots and discolorations."
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: hydroxypinacolone retinoate.

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: glycyrrhiza glabra root extract.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Power Couple Advanced Exfoliating and Brightening Routine"
From product name
WIMJ summary for exfoliation

This product might help exfoliate the skin with hydroxypinacolone retinoate, but This ingredient is not the most effective.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Hydrates and exfoliates the surface layers of the skin, revealing a more clarified, fresher, smoother, younger-looking complexion."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: cyclomethicone, saccharomyces cerevisiae extract.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, dimethicone.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product can help reduce breakouts and clogged pores because it contains the following ingredient: hydroxypinacolone retinoate. This ingredient is used for treating acne and can have a noticeable effect.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
does not meet threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Evens skin tone
Moisturizing
Exfoliation
Total Promises Fulfilled score: 81/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
The ingredient is not recognized
TBC
Plain old water
45% - 55%
4.3% - 5.2%
4.3% - 5.3%
3.1% - 3.7%
2.4% - 2.9%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
2.1% - 2.6%
A moisturizing ingredient that works as a humectant to attract water to the upper layer of the skin.
1.7% - 2.1%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
1.5% - 1.8%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
1.3% - 1.6%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
1% - 1.2%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
0.9% - 1.15%
A type of silicone that leaves a nice silky finish on the skin and can help soften its upper layer
0.7% - 1%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.65% - 1%
Used to create a nice product finish
0.6% - 0.95%
Helps oil and water mix together and works as an emollient
0.75% - 1.15%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.6% - 0.9%
Helps oil and water mix together. Has some emollient properties
0.65% - 0.95%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.55% - 0.8%
Helps oil and water mix togehter and creates a nice product texture
0.65% - 0.95%
0.4% - 0.6%
0.5% - 0.7%
A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals
0.3% - 0.6%
0.3% - 0.6%
Used to adjust pH of the product and can help improve the product's smell
0.35% - 0.65%
Used to create a thicker product consistency
0.35% - 0.65%
A preservative. It helps prevent bacterial growth in cosmetic products
0.35% - 0.65%
Helps oil and water mix together
0.55% - 0.85%
A preservative that releases formaldehyde and can be irritating
0.35% - 0.6%
An emollient that helps soften the skin and could be helpful in repairing its barrier function
0.45% - 0.65%
A great emollient that can also have anti-oxidant properties
0.4% - 0.65%
0.3% - 0.6%
Chia seed oil. Helps to soften the upper layer of the skin and might be helpful in repairing skin barrier
0.3% - 0.6%
Used to dissolve other ingredients in a product and can enhance their ability to penetrate the skin
0.35% - 0.6%
A derivative of the most potent form of vitamin A, retinoic acid. The ingredient can be sold under name Granactive Retinoid. Note that if a skincare brand discloses the concentration of Granactive Retinoid in a product, the concentration refers to a diluted form of Hydroxypinacolone Retinoate: 1% of Granactive Retinoid corresponds to 0.1% of Hydroxypinacolone Retinoate. Hydroxypinacolone Retinoate (HPR) is a unique derivative of retinoic acid because it can directly work in the skin and does not require additional conversion steps. According to studies done by the manufacturer on models of human skin (not real people), this derivative is more effective than other cosmetic versions of retinoids (such as retinol, retinaldehyde, and retinyl palmitate), and, at the same time, causes less irritation. It has been also demonstrated to be more stable than retinol which makes formulating with easier and increases the chances that a product with it will maintain its effectiveness after opening. The packaging should still ideally be air-tight. HPR is available over the counter in the EU, UK, Asia, Australia and New Zealand, but is only with a prescription in Canada.
0.05% - 0.05%
Plant oil that can have healing and anti-inflammatory properties. It contains volatile compouunds that are potential allergens and can be irritating
0.3% - 0.6%
An essential oil that has anti-inflammatory properties but also contains irritating compounds
0.3% - 0.55%
An essential oil that is used as a fragrance and can be irritating. It might have some anti-oxidant effect in skin
0.25% - 0.5%
The ingredient is not recognized
TBC
Used as a fragrance. Can be irritating
0.3% - 0.5%
Used as a fragrance. It can be irritating and cause photosensitivity
0.25% - 0.5%
An essential oil. Can be irritating
0.2% - 0.35%
0.15% - 0.3%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.2% - 0.4%
Can be helpful in reducing inflammation in skin. Is a likely irritant
0.15% - 0.25%
0.15% - 0.3%
0.1% - 0.2%
The ingredient is not recognized
TBC

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
MEDIUM
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LOW
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Potential Irritants
All ingredients
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Questions

Scientific Sources