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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"The first clean matte lipstick that’s longwearing, shine-free, and hydrating."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: polyglycerin-3, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: copernicia cerifera wax, ricinus communis seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
An emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation
25% - 30%
The ingredient is not recognized
TBC
12% - 15%
Brazilian palm wax. Helps soften the upper layer of the skin
6.9% - 8.4%
Helps to soften the upper layer of the skin and create a nice product consistency
5.1% - 6.2%
A plant oil that can help soften the skin. It might be helpful in calming down inflammation, but solid research is lacking. Is often used in lip products to create the needed product consistency
4% - 4.9%
Helps soften the upper layer of the skin
3% - 3.7%
Helps soften the upper layer of the skin and support skin's barrier function while creating a thicker product consistency
2.5% - 3.1%
Helps oil and water mix together while creating a nice finish on the skin
2.1% - 2.5%
An emollient made of jojoba oil. Helps soften the skin and support its barrier function
1.6% - 1.9%
1.3% - 1.5%
Helps create a non-greasy finish on the skin
1.1% - 1.3%
Help soften the upper layer of the skin
0.75% - 1.1%
Used to absorb oil and can temporarily mattify skin
1.1% - 1.4%
Helps create a dry, non-greasy finish of the skin
0.65% - 0.95%
0.65% - 0.95%
0.7% - 1.05%
0.6% - 0.95%
Helps to attract water to the upper layer of the skin
0.6% - 0.9%
Mimosa flower fax. Helps soften the upper layer of the skin. It adds a nice smell, but could be irritating
0.6% - 0.9%
Used as a fragrance. Can be irritating
0.5% - 0.8%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.5% - 0.7%
A colorant
0.45% - 0.7%
A yellow dye
0.4% - 0.65%
0.4% - 0.6%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.5% - 0.8%
A red colorant made of iron oxide. Typically is not irritating
0.3% - 0.55%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.25% - 0.5%
A red colorant
0.2% - 0.35%
A colorant. Usually well-tolerated
0.15% - 0.3%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.15% - 0.25%
An iron oxide. Used as a colorant. Is usually well tolerated
0.1% - 0.2%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.1% - 0.2%

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Price
WIMJ similarity score
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29%
Key ingredients
Common:
Other:
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources