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Can the product deliver on its promises?

See a mistake?
What does the product description say?
"Complexion appears more balanced, even toned and less oily."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

See a mistake?
What does the product description say?
"Lemon, grape, pineapple, passion fruit extract all contain organic acids that decongest and the cells and renew the complexion surface, leaving you with a perfectly clean calm face."
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

Ingredient Effectiveness Concentration Irritancy
meets threshold
See a mistake?
What does the product description say?
"Follow with moisturiser."
WIMJ summary for moisturizing

Does not contain good ingredients to help with moisturization.

Ingredient Effectiveness Concentration Irritancy
meets threshold
meets threshold

How honest is this product?

Promise Can it deliver?
Evens skin tone
Total Promises Fulfilled score: 0/100.

Potential irritants


Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
A plant extract that might contain salicylic acid
7.1% - 10.6%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
Used as a fragrance. Can be irritating and cause photosensitivity
2.7% - 4%
A preservative. Can be irritating
0.25% - 0.5%
1.5% - 2.2%
A fruit extract that might help to attract water to the upper layer of the skin, but there is no evidence for any other benefits to the skin
1.1% - 1.7%
A plant extract that helps attract water to the upper layer of the skin. It might be helpful in neutralizing free radicals in skin, but is less potent than the extract from the seeds
1% - 1.5%
Produces temporary toning effect. Can help dissolve other ingredients or preserve products
0.5% - 1.2%
Used as a fragrance and can be irritating
0.5% - 1.1%
0.35% - 0.8%
0.15% - 0.6%
The ingredient is not recognized
A preservative
0.1% - 0.3%
A fragrance. Can be irritating
0.05% - 0.1%
A preservative
0.05% - 0.15%

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WIMJ similarity score
Key ingredients
Potential Irritants
All ingredients
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Scientific Sources