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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"24K GOLD Wrinkle Repair Eye Crème"
From product name
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Enriched with 24K gold, the eye cream seeks to encourage a luminous appearance, while hyaluronic acid plumps the skin with moisture, minimising the look of fine lines."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: cocos nucifera oil, dimethicone.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Forms a protective film on the surface of the skin to prevent moisture loss. Gives a velvety feel to products while reducing tackiness
4.9% - 7.3%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
3.6% - 5.3%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.7% - 4%
Helps oil and water mix together
2% - 3%
A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
1.7% - 2.6%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
1.5% - 2.2%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
1.3% - 1.9%
Can help attract water to the upper layer of the skin
1% - 1.5%
Red algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency
0.8% - 1.25%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.5% - 1.15%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.45% - 1.1%
Used to thickenthe product consistency
0.4% - 0.95%
A preservative
0.35% - 0.8%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.3% - 0.75%
Being a lipid soluble form of vitamin C. It is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective.
0.3% - 0.75%
Used to absorb oil and can temporarily mattify skin
0.45% - 1%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.2% - 0.75%
A colorant. Does not have any proven benefits in skin
0.15% - 0.65%
A colorant that can add a pearl-like appearance to the formulation
0.3% - 0.7%
0.15% - 0.6%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.1% - 0.45%
Used to adjust the product's pH
0.1% - 0.45%
Used to create a thicker product consistency
0.1% - 0.45%
Stabilizes the product formulation
0.1% - 0.35%
A preservative
0.05% - 0.1%
A preservative. It helps prevent bacterial growth in cosmetic products
0.05% - 0.3%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.05% - 0.3%
A yellow dye
0.05% - 0.15%
0.05% - 0.1%

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