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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Instantly replenishes essential moisture Reduces the appearance of fine lines and wrinkles Increases feel of skin cushion Delivers a visibly dramatic lifting effect."
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains retinol, acetyl glucosamine, niacinamide.

These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: acetyl tetrapeptide-11, acetyl tetrapeptide-9.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"Hydrate & Lift Serum Duo"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, hyaluronic acid.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, squalane.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: acetyl glucosamine, acetyl tetrapeptide-11, acetyl tetrapeptide-9, ceramide np, niacinamide, phytosphingosine

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product can help reduce breakouts and clogged pores because it contains the following ingredient: retinol. This ingredient is used for treating acne and can have a noticeable effect.

In addition, this product contains niacinamide. It can help in reducing blemishes, even though it is less effective.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: retinol.

In addition, this product contains acetyl glucosamine, niacinamide. This ingredient (ingredients) might help reduce hyperpigmentation, but the effect, if any, is likely to be small.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: retinol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (retinol) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
does not meet threshold
LOW
does not meet threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Moisturizing
Anti-oxidation
Exfoliation
Evens skin tone
Anti-blemish
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
The ingredient is not recognized
TBC
Plain old water
45% - 55%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
4.5% - 5.5%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
3.8% - 4.7%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
3% - 3.7%
An effective moisturizing ingredient that also has been shown to be effective in evening out the skin tone and reducing hyperpigmentation. It can help somewhat reduce wrinkles in skin
2.3% - 2.8%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
2% - 2.5%
Used to create a thicker product consistency
1.5% - 1.8%
A silicone that forms a light film on the skin surface helping to bind water and temporarily absorb oils creating a matt and powdery feel
1.4% - 1.7%
Helps oil and water mix together
1% - 1.3%
Used to create a silky product texture and add volume to products
0.65% - 1%
Used to improve the product consistency
0.55% - 0.8%
Helps oil and water mix together
0.3% - 0.6%
Used to dissolve other ingredients in a product and can enhance their ability to penetrate the skin
0.2% - 0.4%
Helps oil and water mix together
0.2% - 0.35%
A preservative
0.15% - 0.3%
Helps preserve products and creates a nice product texture
0.2% - 0.35%
0.15% - 0.3%
Used to increase effectiveness of preservatives
0.15% - 0.3%
Can work as an exfoliant but is typically used to adjust the product pH
0.15% - 0.3%
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
0.15% - 0.3%
Helps oil and water mix together. Can be used as a cleansing agent
0.15% - 0.3%
Helps oil and water mix together
0.1% - 0.2%
Helps stabilize product formulations
0.05% - 0.1%
0.1% - 0.15%
Used to absorb oil and can temporarily mattify skin
0.2% - 0.35%
A type of hyaluronic acid that works as an excellent moisturizer by attracting water into the upper layer of the skin. Is typically feels less sticky on the skin compared to the usual hyaluronic acid
0.05% - 0.15%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.05% - 0.15%
A preservative. It helps prevent bacterial growth in cosmetic products
0.1% - 0.15%
A type of lipid that is naturally present in skin. It might help in repairing skin barrier function and has anti-bacterial effect
0.1% - 0.2%
Attracts water into the upper layer of the skin
0.1% - 0.15%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation
0.1% - 0.15%
A preservative
0.1% - 0.15%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.1% - 0.15%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.1% - 0.15%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.1% - 0.2%
0.1% - 0.15%
0.05% - 0.15%
Used to create a thicker product consistency
0.1% - 0.2%
The ingredient is not recognized
TBC
Plain old water
0.1% - 0.2%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.1% - 0.2%
Helps soften the upper layer of the skin, reduce water loss from the skin surface over time and create a nice product finish
0.15% - 0.25%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.15% - 0.25%
Produces temporary toning effect. Can help dissolve other ingredients or preserve products
0.1% - 0.2%
Is used to enhance product texture and can help to optically mask skin imperfections
0.15% - 0.25%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
0.1% - 0.2%
0.15% - 0.3%
Used to enhance the delivery of other ingredients
0.1% - 0.2%
Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.
0.1% - 0.2%
The ingredient is not recognized
TBC
0.1% - 0.2%
An emollient that helps soften the skin. Can increase penetration of other ingredients
0.15% - 0.25%
Two steps removed from the active form of vitamin A - retinoic acid. Once converted to the retinoic acid in the skin, retinol is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. It can, however, be quite irritating
0.1% - 0.15%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.1% - 0.2%
A preservative
0.1% - 0.2%
A gelling agent that thickens the product consistency and leaves the skin with a velvety finish
0.1% - 0.2%
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
0.1% - 0.15%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.1% - 0.2%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.15% - 0.25%
Helps oil and water mix together and works as an emollient
0.2% - 0.4%
Helps preserve products and creates a nice product texture
0.1% - 0.2%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.15% - 0.25%
Helps oil and water mix togehter and creates a nice product texture
0.15% - 0.3%
0.1% - 0.2%
Used to create a gel-like product texture, as well as to stabilize emulsions
0.15% - 0.3%
A preservative. It helps prevent bacterial growth in cosmetic products
0.1% - 0.2%
An aromatic blend of unspecified and possibly irritating ingredients
0.1% - 0.15%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.1% - 0.15%
A fragrance. Can be irritating
0.05% - 0.15%
A fragrance. A likely allergen and can be irritating
0.1% - 0.15%
A fragrance. Can be irritating
0.1% - 0.15%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.05% - 0.1%
A fragrance. Can be irritating
0.01% - 0.05%

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