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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"A breakthrough serum that helps protect from environmental aggressors while neutralizing the look of uneven skin tone and reviving skin's appearance."
WIMJ summary for anti-aging

This product contains vitis vinifera seed extract. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"A breakthrough serum that helps protect from environmental aggressors while neutralizing the look of uneven skin tone and reviving skin's appearance."
WIMJ summary for evens skin tone

This product contains ingredients (punica granatum extract) that could help reduce hyperpigmentation (for example, post-acne marks or age spots) in theory, but there is not enough evidence that they actually work.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Supercharge Anti-Oxidant Moisture Serum"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, caprylic/capric triglyceride.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: ceramide np

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (vitis vinifera seed extract) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - punica granatum extract also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Evens skin tone
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
5.5% - 6.8%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
3.6% - 4.4%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
3.1% - 3.8%
The ingredient is not recognized
TBC
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
2.4% - 2.9%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2% - 2.4%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
1.6% - 2%
An emollient that helps soften the skin
1.4% - 1.8%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
1.2% - 1.5%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.75% - 1.15%
Can have some moisturizing properties due to its sugar content
0.55% - 0.8%
Helps dissolve other ingredients in a formulation
0.45% - 0.65%
Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
0.35% - 0.65%
Plant extract that might have help to neutralize free radicals in skin, but evidence of effectiveness is skin is lacking
0.3% - 0.55%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.3% - 0.55%
A plant extract that can help neutralize free radicals in skin and attract water to its upper layer
0.25% - 0.5%
A plant extract that can help neutralize free radicals in skin and even out the skin tone, but is typically used in products in a concentration that is too low to be effective
0.25% - 0.5%
A plant extract that contains resveratrol and other anti-oxidant compounds that can help neutralize free radicals, reduce inflammation in skin and even out its tone. Can be also used to stabilize the product formulation
0.25% - 0.5%
A preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determine
0.2% - 0.4%
A fragrant extract. Can be irritating
0.2% - 0.35%
Has astringent properties. Creates a tightening and drying effect on the skin. Can be irritating
0.15% - 0.3%
Helps to restore skin barrier function, soften the upper layer of the skin and calm down inflammation
0.25% - 0.45%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.15% - 0.25%
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
0.2% - 0.35%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.15% - 0.3%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.15% - 0.3%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.15% - 0.3%
0.15% - 0.3%
0.15% - 0.3%
0.15% - 0.3%
Used to stabilize product formulations
0.15% - 0.3%
Used to stabilize the product formulation and can help absorb oil
0.15% - 0.3%
An excellent emollient. Helps soften the skin, restore its barrier function, and can help to calm down inflammation. It can be helpful to prevent blemishes and clogged pores
0.3% - 0.5%
Helps soften the upper layer of the skin
0.15% - 0.25%
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
0.2% - 0.4%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.2% - 0.35%
0.15% - 0.3%
Used to create a thicker product consistency
0.15% - 0.3%
Helps soften the upper layer of the skin
0.15% - 0.25%
Helps to soften the upper layer of the skin without creating a greasy texture
0.15% - 0.3%
A preservative
0.15% - 0.3%
Helps soften the upper layer of the skin. At the same time, it can weaken the skin's barrier enhancing penetration of other ingredients and increasing the risk of skin dryness
0.2% - 0.35%
An emollient that is naturally present in skin and helps soften it
0.2% - 0.35%
Helps oil and water mix together and works as an emollient
0.25% - 0.45%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.15%
A fragrance. Can be irritating
0.05% - 0.15%
A fragrance with a lemon scent. A likely irritant
0.1% - 0.2%
A fragrance. Can be irritating
0.1% - 0.2%
A fragrance. Can be irritating
0.05% - 0.1%
An aromatic blend of unspecified and possibly irritating ingredients
0.05% - 0.1%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources