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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Now, all you need to do is color outside the lines!"
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"With the Matrix Total Results Color Obsessed Shampoo colour treated hair is renewed and preserved with moisture to help strengthen porous, damaged hair ."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: helianthus annuus seed oil, isopropyl myristate.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
5.4% - 8%
0.05% - 0.1%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.8% - 4.2%
Helps soften upper layer of the skin and can enhance penetration of other ingredients into the upper layer of the skin
2.2% - 3.2%
An emollient that helps soften the skin. Could be comedogenic
1.8% - 2.8%
A drying alcohol. Can increase skin's sensitivity and cause dryness and irritation
1.5% - 2.2%
An aromatic blend of unspecified and possibly irritating ingredients
1.2% - 1.9%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
Helps oil and water mix together. It might be irritating for some people
0.85% - 1.25%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.55% - 1.25%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.45% - 1.05%
A fragrance. Can be irritating
0.35% - 0.85%
A preservative
0.15% - 0.3%
Can work as an exfoliant but is typically used to adjust the product pH
0.3% - 0.7%
A fragrance. Is a likely irritant
0.15% - 0.65%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.15% - 0.55%
A fragrance. Can trigger allergic reactions and be irritating
0.1% - 0.5%
0.1% - 0.45%
0.1% - 0.45%
A fragrance with jasmine smell. A likely irritant
0.1% - 0.3%
A fragrance. Can be irritating
0.05% - 0.25%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.05% - 0.2%
A fragrance. Potential allergen and can be irritating
0.05% - 0.15%

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