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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Works as an optimal makeup base."
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (glyceryl isostearate, laureth-7, peg-20 methyl glucose sesquistearate, peg-6 caprylic/capric glycerides, poloxamer 338, ppg-6-decyltetradeceth-30, toluene sulfonic acid, xanthan gum) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"Deeply hydrating and skin-smoothing, it also contains Salicylic Acid to gently exfoliate away dead skin for a brighter, more uniform tone and texture."
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

Ingredient Effectiveness Concentration Irritancy
HIGH
does not meet threshold

How honest is this product?

Promise Can it deliver?
Cleansing
Exfoliation
Total Promises Fulfilled score: 50/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
The ingredient is not recognized
TBC
Plain old water
45% - 55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.4% - 5.4%
Produces temporary toning effect. Can help dissolve other ingredients or preserve products
4.2% - 5.2%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
3% - 3.7%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
2.3% - 2.8%
Used to preserve products, dissolve other ingredients and create a nice product texture
2% - 2.4%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
1.7% - 2%
Helps dissolve other ingredients
1.4% - 1.7%
1.2% - 1.4%
1% - 1.2%
An antioxidant that is typically derived from plant Centella Asiatica. It can help neutralize free radicals in skin and support skin barrier function. It could, however, itself be irritating. It is often unstable in formulations
0.65% - 1%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.55% - 0.85%
Used to create a thicker product consistency
0.5% - 0.75%
Stabilizes the product formulation
0.45% - 0.7%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin
0.4% - 0.6%
Helps preserve products and creates a nice product texture
0.45% - 0.7%
Can work as an exfoliant but is typically used to adjust the product pH
0.4% - 0.6%
Used to create a thicker product consistency
0.35% - 0.65%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.3% - 0.55%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.3% - 0.55%
A preservative. It helps prevent bacterial growth in cosmetic products
0.3% - 0.55%
An aromatic blend of unspecified and possibly irritating ingredients
0.25% - 0.45%
The ingredient is not recognized
TBC
Plain old water
0.25% - 0.5%
The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging
0.25% - 0.5%
A silicone that serves as an emollient. Helps create a nice non-greasy feels
0.3% - 0.55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.3% - 0.55%
Produces temporary toning effect. Can help dissolve other ingredients or preserve products
0.25% - 0.5%
Used to adjust the pH level of products
0.25% - 0.5%
A silicone that improves product texture and helps dissolve other ingredients. Can form a non-greasy film on the skin to prevent moisture loss
0.3% - 0.5%
A silicone that forms a light film on the skin surface helping to bind water and temporarily absorb oils creating a matt and powdery feel
0.3% - 0.55%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.3% - 0.6%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
0.25% - 0.45%
Used to create a nice product consistency while softening the upper layer of the skin
0.3% - 0.55%
Helps soften the upper layer of the skin, dissolve other ingredients and create a thicker product consistency
0.3% - 0.55%
Helps oil and water mix together
0.3% - 0.5%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.25% - 0.45%
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)
0.25% - 0.45%
0.3% - 0.55%
Used to create a thicker product consistency
0.25% - 0.45%
Stabilizes the product formulation
0.25% - 0.45%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin
0.25% - 0.45%
Helps preserve products and creates a nice product texture
0.25% - 0.5%
Helps oil and water mix together
0.25% - 0.45%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.2% - 0.4%
Used to create a thicker product consistency
0.2% - 0.4%
0.2% - 0.35%
Used to improve product texture and help oil and water mix together
0.15% - 0.3%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.15% - 0.3%
Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)
0.15% - 0.25%
An aromatic blend of unspecified and possibly irritating ingredients
0.05% - 0.15%

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Price
WIMJ similarity score
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Irritancy
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MEDIUM
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Potential Irritants
All ingredients
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Questions

Scientific Sources