Curl Energising Hydration Serum Imbue

Name: Imbue - Curl Energising Hydration Serum
Brand: Imbue

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Key promises

Moisturizing

Effectiveness

69 /100

Irritancy

HIGH

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Starting at $13.00

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In stock 2/22/2021

Starting at £7.99

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In stock 2/23/2021

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What's in this jar?

Can work for

Moisturizing

Promises, but can't deliver

All promises fulfilled!

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promise

What does the product description say?

"Curl Energising Hydration Serum"

From product name

WIMJ FORMULA ANALYSIS

Yes. Has good ingredients to attract water to the skin and then "seal it in", keeping skin hydrated over time

Ingredient	Effectiveness	Concentration	Irritancy
capryloyl glycerin/sebacic acid copolymer	HIGH
diheptyl succinate	HIGH
helianthus annuus seed oil	HIGH

Pos	Ingredient Name	Description
1	aqua	Plain old water
2	distearyldimonium chloride
3	propylheptyl caprylate
4	glycerin	One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
5	caprylyl caprylate/caprate
6	diheptyl succinate	Helps to soften the upper layer of the skin and creates a nice product finish on the skin
7	cetearyl alcohol	A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
8	coco-caprylate	An emollient that softens skin and creates a nice product texture
9	panthenol	Helps attract water to the upper layer of the skin and can help improve skin barrier function
10	butyrospermum parkii (shea) butter	A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
11	cocos nucifera (coconut) oil	An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
12	theobroma cacao (cocoa) seed butter	Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
13	theobroma grandiflorum seed butter	Helps soften the upper layer of the skin and might as well help to attract moisture to its upper layer
14	helianthus annuus (sunflower) seed oil	A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
15	tocopherol	Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
16	parfum (fragrance	An aromatic blend of unspecified irritating ingredients
17	capryloyl glycerin/sebacic acid copolymer	Helps soften the upper layer of the skin
18	xanthan gum	Used to create a thicker product consistency
19	silica	Used to absorb oil and can temporarily mattify skin
20	mica	Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
21	phenoxyethanol	A preservative. It helps prevent bacterial growth in cosmetic products
22	linalool	A fragrance. Can be irritating
23	limonene	A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
24	hexyl cinnamal	A fragrance with jasmine smell. A likely irritant
25	alpha-isomethyl ionone	A fragrance. Potential allergen and can be irritating
26	citronellol	A fragrance. Can be irritating
27	benzyl alcohol	A preservative. Can be used to mask unpleasant smell. Can be irritating
28	geraniol	A fragrance. Can be irritating
29	, ci77891 (	The ingredient is not recognized
30	titanium dioxide	Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
31	ci 77491 (iron oxides	A red colorant made of iron oxide. Typically is not irritating

maria

Curl Energising Hydration Serum Imbue

Key promises

SHOP NOW

What's in this jar?

Can work for

Promises, but can't deliver

promise

WIMJ FORMULA ANALYSIS

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