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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Serums IdeoIdeo Skin Memory Serum Anti-aging serum with proprietary RMA Complex that targets and addresses the visible signs of aging."
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: resveratrol.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Serum and hydration with Hyaluronic Acid Milky, light texture Reduces redness, hyperpigmentation, fine lines & wrinkles; brightens & smooths pH."
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: resveratrol.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Serum and hydration with Hyaluronic Acid Milky, light texture Reduces redness, hyperpigmentation, fine lines & wrinkles; brightens & smooths pH."
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": sodium hyaluronate.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
MEDIUM
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (resveratrol) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
does not meet threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Moisturizing
Evens skin tone
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Helps neutralize free radicals in skin and might help reduce fine lines and wrinkles, as well as even out the skin tone
4.7% - 7%
The ingredient is not recognized
TBC
3.6% - 5.3%
A plant extract that might help attract water to the upper layer of the skin
2.7% - 4.1%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
2.1% - 3.1%
Helps oil and water mix together
1.7% - 2.6%
Helps water and oil mix together
1.4% - 2.2%
1.3% - 1.9%
1% - 1.5%
Helps oil and water mix together
0.8% - 1.25%
Used to create a thicker product consistency
0.5% - 1.2%
Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
0.5% - 1.2%
Helps water and oil mix together
0.4% - 1%
A preservative
0.25% - 0.5%
Helps water and oil mix together
0.2% - 0.8%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.15% - 0.6%
Being a lipid soluble form of vitamin C. It is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective.
0.1% - 0.45%
Helps soften the upper layer of the skin
0.1% - 0.4%
Help soften the upper layer of the skin
0.1% - 0.3%
0.05% - 0.25%
A preservative. It helps prevent bacterial growth in cosmetic products
0.05% - 0.2%

Similar products & dupes

Ideo - Skin Memory Serum
HydroPeptide - Firma-Bright 20% Vitamin C Booster
skinmade - Hyaluronic Acid + Vitamin C serum
Collistar - Anti-Dark Spot Concentrate Glycolic Acid and Niacinamide
Medik8 - Clarity Peptides
Emma S - Treatment Niacinamide Formula
PCA SKIN - Resveratrol Restorative Complex
Skin Inc - North America - Vitamin B3+ Serum
StackedSkincare - Mini Hydrating Serum
Dr. Lara Devgan Scientific Beauty - Hyaluronic Serum
Veracity - BIOEVOLVE SERUM
Price
WIMJ similarity score
92%
91%
87%
87%
87%
86%
86%
86%
86%
86%
Key ingredients
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources