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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"This ingredient-driven moisturizer helps brighten and even out skin tone, lock in moisture and promote a plumped up, bouncy complexion!"
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"Holy Hydration!"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, squalane.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide, palmitoyl tetrapeptide-7, palmitoyl tripeptide-1

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: palmitoyl tetrapeptide-7, palmitoyl tripeptide-1.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
MEDIUM
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Evens skin tone
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
8.1% - 9.9%
4.1% - 5.1%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3% - 3.7%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
2.3% - 2.8%
An emollient that helps soften the skin
1.9% - 2.3%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
1.6% - 1.9%
Helps oil and water mix together
1.4% - 1.7%
A sugar that attracts water to the upper layer of the skin
1.1% - 1.4%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
1% - 1.2%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.7% - 1.05%
Helps oil and water mix together and works as an emollient
0.65% - 0.95%
Used to thicken the product's consistency
0.45% - 0.7%
A silicone that improves product texture and helps dissolve other ingredients. Can form a non-greasy film on the skin to prevent moisture loss
0.5% - 0.7%
Used to absorb oil and can temporarily mattify skin
0.5% - 0.75%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.3% - 0.6%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.35% - 0.65%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.3% - 0.6%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.25% - 0.5%
Helps oil and water mix together
0.25% - 0.45%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.25% - 0.45%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.25% - 0.45%
Helps oil and water mix togehter and creates a nice product texture
0.25% - 0.45%
Used to thicken the product's texture
0.25% - 0.5%
Stabilizes the product formulation
0.15% - 0.3%
Used to create a thicker product consistency and stabilize the product formulation
0.2% - 0.35%
Used to improve the product consistency
0.2% - 0.35%
Helps oil and water mix together
0.2% - 0.35%
Helps preserve products and creates a nice product texture
0.15% - 0.3%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.25%
A preservative
0.1% - 0.15%
An aromatic blend of unspecified and possibly irritating ingredients
0.05% - 0.1%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.05% - 0.1%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources