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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Moisture Milks Moisturizing Conditioner Stawberries & Cream"
From product name
WIMJ summary for moisturizing

This product can help soften the skin and reduce its moisture loss with emollients and occlusives: glycine soja oil, cetyl alcohol.

Keep in mind that this product does not contain effective ingredients to attract water to the upper layer of the skin. This is why an additional product with humectants like glycerin or hyaluronic acid can be helpful (apply it before this product for the best results).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
MEDIUM
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
5.2% - 7.8%
A preservative
0.05% - 0.1%
0.5% - 1%
An aromatic blend of unspecified and possibly irritating ingredients
1.5% - 2.3%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
1.6% - 2.4%
A preservative. Is a frequent allergen in cosmetics
0.00075% - 0.0015%
A preservative. Is a frequent allergen
0.00075% - 0.0015%
Stabilizes the product formulation
0.5% - 1%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
0.55% - 1.25%
A good emollient that helps soften the skin and helps repair its barrier function. It can clog pores if used in high concentrations.
0.45% - 1%
Helps attract water to the upper layer of the skin
0.35% - 0.8%
0.2% - 0.75%
Helps oil and water mix together
0.15% - 0.65%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.1% - 0.45%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.1% - 0.35%
The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging
0.05% - 0.15%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
0.01% - 0.05%
Might have some moisturising properties. Is not effective when applied topically beyond some moisturizing effect
0.01% - 0.05%
A red colorant
0.01% - 0.05%

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Price
WIMJ similarity score
61%
60%
60%
60%
60%
60%
59%
59%
59%
59%
Key ingredients
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources