WIMJ Efficacy score

The WIMJ Efficacy score tells you if a product can deliver on its promises. The closer the score is to 100, the higher the chances that it will have the skin benefits that it claims, and the better is the overall quality of its formula. 

WIMJ Efficacy score depends on the explicit claims that the product makes. For example, if a moisturizer claims anti-aging benefits, our algorithm evaluates its formula’s ability to deliver both on anti-aging and moisturization.

Keep in mind that the WIMJ algorithm evaluates only the product formula, it does not test the product in terms of sensory feel and might not take into account all the ways in which ingredients can work together. We advise that you use our Efficacy score as an indication of whether the product can possibly deliver on its promises, and not as a guarantee that it will.