Join the honesty revolution

Does your product meet the WIMJ Honesty Seal criteria?

Apply for the award and showcase your brand’s committment to transparency.

The award is free.

Submit your product

Brand

Product name

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Criteria

WHAT DOES HONESTY SEAL MEAN?

The WIMJ Honesty Seal means that the product:

01
Declares the concentration of the main actives included.
02
The formula is free of the most common unneeded skin irritants & allergens - according to the WIMJ assessment.
03
Makes realistic and founded promises in its marketing.

The WIMJ Honesty Seal is awarded to independent brands that help drive positive change in the industry.

Companies cannot pay to receive the Honesty Seal. The WIMJ team rigorously reviews product formulations, and only up to 5 Seals are awarded each month.