Less is More

Avoid irritation by being mindful of ingredients

Any skin can get irritated if we expose it to too strong or too many actives or simply use too many potential irritating ingredients in our skincare. Irritation means skin inflammation, and it is not good for your skin. That’s why dermatologists love the saying: “In skincare, less is more.”

When putting together your skincare routine, it’s crucial to keep a balance between using potent actives and making sure it’s not getting too much for your skin. For example, if you’re using potent actives like retinoids in your routine, you generally want to take it easy on exfoliation. If you know your skin is sensitive, you want to choose a smaller concentration of actives in your products or use them less often (for example, every other day instead of daily), or even skip some actives known for high irritation risk altogether.

Think of your skin’s tolerance to irritants as cash in a bank – it’s not limitless, and you want to spend it wisely. Spend it on actives that have a high chance to work for your skin goals, and cut the “spend” for potential irritants that don’t have a particular skin benefit, like fragrances, essential oils, or harsh foaming cleansers.

At WIMJ, we understand that navigating the world of skincare can be overwhelming, and it’s not always easy to know which products are right for your skin. That’s why we help you keep an eye on the irritation risk of skincare products, highlighting potential irritants and evaluating the overall irritation risk of the formulation.

By following the principle of “less is more,” you can avoid overwhelming your skin with too many products and potential irritants. You can also avoid the risk of inflammation, which can lead to more significant skin issues down the road.

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