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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"-Pumice Buffing Beads."
WIMJ summary for anti-blemish

This product can help reduce breakouts and clogged pores because it contains the following ingredient: retinol. This ingredient is used for treating acne and can have a noticeable effect.

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: glycolic acid, zinc pca

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
MEDIUM
meets threshold
See a mistake?
Promise
What does the product description say?
"Improve the look of fine lines, wrinkles, crow’s feet, and firmness."
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains retinol, glycolic acid, palmitoyl hexapeptide-12.

These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: acetyl dipeptide-1 cetyl ester, acetyl hexapeptide-8, adenosine, aspartic acid, dipeptide diaminobutyroyl benzylamide diacetate, dipeptide-2, hexapeptide-2, lactic acid, palmitoyl dipeptide-5 diaminobutyroyl hydroxythreonine, palmitoyl tetrapeptide-7, palmitoyl tripeptide-1, palmitoyl tripeptide-38, palmitoyl tripeptide-5, pentapeptide-18, resveratrol, serine, tetradecyl aminobutyroylvalylaminobutyric urea trifluoroacetate, threonine.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"Murad Rapid Dark Spot Correcting Serum."
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: retinol.

In addition, this product contains glycolic acid, lactic acid, tranexamic acid. This ingredient (ingredients) might help reduce hyperpigmentation, but the effect, if any, is likely to be small.

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: alanine, glucosamine hcl, glycine soja seed extract, glycyrrhiza glabra root extract, lactobacillus/pumpkin ferment extract, resveratrol, stearyl glycyrrhetinate.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"-Lactic Acid, Salicylic Acid, and Silica."
WIMJ summary for exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: glycolic acid, lactic acid, retinol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"-Hyaluronic Acid."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: alanine, allantoin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: arginine, chondrus crispus extract.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: acetyl dipeptide-1 cetyl ester, acetyl hexapeptide-8, ceramide 1, ceramide ap, ceramide as, ceramide eop, ceramide ng, ceramide np, ceramide ns, dipeptide diaminobutyroyl benzylamide diacetate, dipeptide-2, hexapeptide-2, hydroxypalmitoyl sphinganine, linoleic acid, palmitoyl dipeptide-5 diaminobutyroyl hydroxythreonine, palmitoyl hexapeptide-12, palmitoyl tetrapeptide-7, palmitoyl tripeptide-1, palmitoyl tripeptide-38, palmitoyl tripeptide-5, panthenol, pentapeptide-18, urea

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (resveratrol, retinol, ubiquinone) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - camellia sinensis leaf extract, squalene also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Exfoliation
Moisturizing
Evens skin tone
Anti-blemish
Anti-oxidation
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Milled volcanic rock. Used as an abrasive for physical exfoliation
25% - 37%
Plain old water
11% - 17%
An alpha-hydroxy acid (AHA) that helps to remove the dead skin cells on the surface of the skin reveling a more even, smoother complexation. It is also able to stimulate collagen production with long-term use. Could help to reduce pore congestion. It can be irritating to the skin. Apply sunscreen daily if using products with glycolic acid
4.7% - 7%
Helps water and oil mix together. Can be used as a cleansing agent
3.7% - 5.6%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiom)
2.3% - 3.4%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
2% - 3%
Helps oil and water mix together and works as an emollient
1.6% - 2.4%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
1.4% - 2.2%
Used to adjust the product's pH
1.2% - 1.8%
An emollient that is naturally present in skin and helps soften it
1.1% - 1.6%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.85% - 1.3%
Enhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth
0.55% - 1.3%
Helps attract water to the upper layer of the skin and improves the product texture
0.5% - 1.15%
Helps to restore skin barrier function, soften the upper layer of the skin and calm down inflammation
0.85% - 1.25%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.45% - 1.05%
Could have anti-inflammatory effect on skin, but can be irritating as well. Can be added to products for its smell
0.4% - 1%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.5% - 1.15%
A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals
0.4% - 0.95%
A plant extract that might contain salicylic acid
0.4% - 0.95%
An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties
0.35% - 0.85%
0.4% - 0.95%
Used to create a thicker product consistency
0.4% - 0.9%
Helps oil and water mix together
0.45% - 1%
Helps oil and water mix together
0.45% - 1%
Helps oil and water mix together. Could be comedogenic
0.4% - 0.9%
0.4% - 0.95%
A preservative. It helps prevent bacterial growth in cosmetic products
0.35% - 0.85%
A preservative
0.3% - 0.6%
A preservative
0.25% - 0.5%
A preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determine
0.35% - 0.85%
Help to stabilize the product formulation
0.35% - 0.85%
An emollient that softens the skin
0.4% - 0.9%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.4% - 0.95%
Helps dissolve other ingredients
0.4% - 0.9%
An effective moisturizing and skin barrier repair ingredient. Helps calm down inflammation and has some anti-oxidant properties
0.35% - 0.8%
0.5% - 1.15%
Used to absorb oil and can temporarily mattify skin
0.45% - 1.05%
Helps water and oil mix together
0.35% - 0.85%
Used to create a thicker product consistency and soften the upper layer of the skin
0.4% - 0.9%
0.4% - 0.9%
Used to create a thicker product consistency
0.45% - 1.05%
Plain old water
0.35% - 0.85%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.35% - 0.75%
A preservative. It helps prevent bacterial growth in cosmetic products
0.35% - 0.85%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.4% - 0.9%
A preservative
0.35% - 0.85%
Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.
0.35% - 0.85%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.35% - 0.85%
Helps improve the product texture
0.35% - 0.8%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.4% - 0.9%
Plain old water
0.35% - 0.85%
Helps oil and water mix together and works as an emollient
0.45% - 1.05%
An emollient that helps soften the skin
0.4% - 0.9%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.4% - 0.95%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.4% - 0.9%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.4% - 0.95%
Used to stabilize the product formulations and works as an emollient
0.35% - 0.85%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.4% - 0.95%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.4% - 0.95%
Enhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth
0.4% - 0.9%
This oil's cmposition is closest to rapeseed oil. It is a very stable oil and serves as an emoillient
0.4% - 0.9%
Compounds extracted from green algae that could help neutralize free radicals, but evidence of effectiveness in skincare products (topical applicaiton) is missing. Helps moisturize the skin by attracting water to its upper layer
0.45% - 1.05%
Red algae extract that helps attract water to the upper layer of the skin and might contain antioxidants
0.35% - 0.8%
A green micro-algae extract that might help neutralize free radicals in skin, but solid evidence is lacking. It helps to soften the upper layer of the skin
0.35% - 0.8%
A seaweed extract that helps attract water to the upper layer of the skin and might have an anti-oxidant effect
0.35% - 0.8%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.35% - 0.8%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.4% - 0.9%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.35% - 0.85%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.35% - 0.8%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.35% - 0.8%
Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
0.35% - 0.85%
Might be helpful in neutralizing free radicals in skin
0.35% - 0.85%
Used to create a thicker product consistency and soften the upper layer of the skin
0.4% - 0.9%
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
0.4% - 0.9%
Helps oil and water mix together
0.4% - 0.9%
Being a lipid soluble form of vitamin C. It is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective.
0.35% - 0.85%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.35% - 0.85%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.35% - 0.85%
The extract can contain up to 70% of silica. In cosmetics, silica helps absorb oil and creates a thicker product texture
0.4% - 0.9%
Might be helpful in protecting skin collagen and elastin from breaking down but solid research is lacking
0.35% - 0.85%
Might be able to stimulate production of skin's natural moisturizing compounds such as hyaluronic acid. Could be helpful for evening the skin tone.
0.35% - 0.85%
A preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determine
0.35% - 0.85%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.4% - 0.95%
Might be somewhat helpful in reducing hyperpigmentation and neutralizing free radicals but its typical concentration in a product is too low for having an effect
0.35% - 0.85%
Used to create a thicker product texture. Helps soften the upper layer of the skin and might be able to prevent moisture loss from its surface
0.35% - 0.85%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.35% - 0.85%
Helps attract water to the upper layer of the skin
0.35% - 0.8%
Helps oil and water mix together. Can be used as a cleansing agent
0.45% - 1%
0.35% - 0.8%
0.35% - 0.8%
Used as a fragrance
0.35% - 0.8%
A plant extract that might have some anti-oxidant properties but evidence of effectiveness in skin is lacking
0.35% - 0.8%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.35% - 0.8%
A type of silicone that create a smooth product finish and can create an optical soft-focus effect on the skin. Helps to thicken the product consistency
0.35% - 0.85%
Emollients that are naturaly present in skin. In addition, they help water and oil mix together in the product
0.35% - 0.85%
Helps oil and water mix together. Has some emollient properties
0.45% - 1%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.45% - 1.05%
Stabilizes the product formulation
0.35% - 0.85%
Used to adjust the pH in formulations
0.35% - 0.85%
Helps preserve products and creates a nice product texture
0.4% - 0.9%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiom)
0.35% - 0.8%
A preservative
0.35% - 0.85%
Helps create a more spreadable product texture
0.35% - 0.8%
Might help neutralize free radicals in skin. Is claimed to be able to improve the appearance of undereye darkness but evidence is missing. Can be an allergen and cause irritation
0.35% - 0.85%
Helps oil and water mix together
0.45% - 1%
Can work as an exfoliant but is typically used to adjust the product pH
0.35% - 0.85%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.35% - 0.85%
A preservative
0.15% - 0.3%
A preservative. It helps prevent bacterial growth in cosmetic products
0.35% - 0.85%
A preservative
0.3% - 0.6%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.35% - 0.75%
A preservative
0.25% - 0.5%
Plain old water
0.35% - 0.85%
Produces temporary toning effect. Can help dissolve other ingredients or preserve products
0.35% - 0.85%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
0.35% - 0.85%
An alpha-hydroxy acid (AHA) that helps to remove the dead skin cells on the surface of the skin reveling a more even, smoother complexation. It is also able to stimulate collagen production with long-term use. Could help to reduce pore congestion. It can be irritating to the skin. Apply sunscreen daily if using products with glycolic acid
0.35% - 0.85%
Used to adjust the pH level of products
0.35% - 0.85%
A plant extract that can help calm down inflammation in skin. Can, however, itself be irritating
0.35% - 0.75%
Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)
0.35% - 0.8%
Helps oil and water mix together
0.4% - 0.9%
Can work as an exfoliant but is typically used to adjust the product pH
0.35% - 0.85%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiom)
0.35% - 0.8%
Helps adjust the product pH
0.35% - 0.85%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.4% - 0.95%
Plant extract that can help neutralize free radicals in skin. Can be used as a fragrance. Can be irritating
0.4% - 0.95%
Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
0.35% - 0.8%
0.35% - 0.8%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.4% - 0.9%
Helps attract water to the upper layer of the skin
0.35% - 0.8%
A compound that combines zinc with a hydrating ingredient PCA. Might to be helpful against acne and clogged pores. Can help calm down inflammation in skin. Could be helpful in reducing the formation of free radicals in skin. Might help to reduce fine lines in wrinkles, but solid evidence is missing
0.3% - 0.75%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.4% - 0.9%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
0.35% - 0.85%
Helps water and oil mix together
0.4% - 0.9%
Stabilizes the product formulation
0.35% - 0.85%
An aromatic blend of unspecified and possibly irritating ingredients
0.35% - 0.8%
A preservative. It helps prevent bacterial growth in cosmetic products
0.35% - 0.85%
A preservative
0.25% - 0.5%
A preservative
0.25% - 0.5%
A preservative
0.3% - 0.6%
Plain old water
0.35% - 0.85%
Helps regulate the product pH
0.45% - 1%
The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging
0.35% - 0.85%
Two steps removed from the active form of vitamin A - retinoic acid. Once converted to the retinoic acid in the skin, retinol is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. It can, however, be quite irritating
0.35% - 0.8%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.35% - 0.85%
Helps neutralize free radicals in skin and might help reduce fine lines and wrinkles, as well as even out the skin tone
0.35% - 0.85%
Coenzyme Q10. It helps neutralize free radicals in skin, improves skin hydration and might be helpful agains fine lines and wrinkles. It can be an allergen
0.35% - 0.85%
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to stimulate collagen production in skin
0.35% - 0.8%
Plant extract that can help neutralize free radicals in skin. Can be used as a fragrance. Can be irritating
0.4% - 0.95%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.4% - 0.95%
0.35% - 0.8%
Emollients that are naturaly present in skin. In addition, they help water and oil mix together in the product
0.35% - 0.85%
A preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determine
0.35% - 0.85%
Helps attract water to the upper layer of the skin
0.35% - 0.8%
Naturally present in skin and helps to attract water to its upper layer
0.35% - 0.8%
A compound that combines zinc with a hydrating ingredient PCA. Might to be helpful against acne and clogged pores. Can help calm down inflammation in skin. Could be helpful in reducing the formation of free radicals in skin. Might help to reduce fine lines in wrinkles, but solid evidence is missing
0.3% - 0.75%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.4% - 0.9%
Helps oil and water mix together
0.4% - 0.9%
0.35% - 0.85%
Helps to stabilize the product formulation
0.35% - 0.85%
A preservative. It helps prevent bacterial growth in cosmetic products
0.35% - 0.85%
A preservative
0.25% - 0.5%
A preservative
0.3% - 0.6%
Plain old water
0.35% - 0.85%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiom)
0.35% - 0.8%
Used to absorb oil and can temporarily mattify skin
0.45% - 1.05%
A good emollient that helps soften the skin and helps repair its barrier function
0.35% - 0.85%
0.35% - 0.85%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.4% - 0.95%
0.35% - 0.8%
Helps oil and water mix together. Has some emollient properties
0.45% - 1%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
0.4% - 0.95%
A preservative. It helps prevent bacterial growth in cosmetic products
0.35% - 0.85%
Helps create thicker product formulations and stabilize emulsions
0.45% - 1.05%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.4% - 0.95%
Helps oil and water mix togehter and creates a nice product texture
0.45% - 1%
Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)
0.35% - 0.8%
An enzyme-based exfoliant
0.35% - 0.8%
Produces temporary toning effect. Can help dissolve other ingredients or preserve products
0.35% - 0.85%
A preservative
0.3% - 0.6%
0.35% - 0.8%
Helps to soften the upper layer of the skin and attract water to it
0.4% - 0.9%
Helps attract water to the skin and might have some anti-bacterial properties. Can be an allergen
0.35% - 0.8%
A plant oil with a high content of volatile compounds that can irritate the skin and lead to allergic reactions. Can lead to photosensitivity
0.35% - 0.8%
A fragrance. Is a likely irritant
0.35% - 0.8%
A preservative
0.3% - 0.6%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.35% - 0.8%
A fragrance. Can be irritating
0.35% - 0.8%
An essential oil. Potential allergen and can be irritating. It has some anti-bacterial properties
0.35% - 0.85%
A colorant adding orange or bright yellow color
0.35% - 0.8%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.35% - 0.8%
0.35% - 0.8%
An enzyme extracted from papaya fruit. Can have an exfoliating effect on the skin. Can be irritating
0.35% - 0.8%
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
0.35% - 0.8%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.35% - 0.85%
Used as a fragrance. Can be irritating
0.35% - 0.8%
0.35% - 0.85%
Used as a fragrance
0.35% - 0.85%
An essential oil. Can be irritating. Can become an allergen with oxidation
0.35% - 0.85%
0.35% - 0.8%
An essentil oil from orange peel. Potential allergen and can be irritating
0.35% - 0.8%
0.35% - 0.85%
0.35% - 0.8%
Plain old water
0.35% - 0.85%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.4% - 0.95%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.35% - 0.85%
A silicone that forms a light film on the skin surface helping to bind water and temporarily absorb oils creating a matt and powdery feel
0.45% - 1.1%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.4% - 0.9%
Helps water and oil mix together and create gel-like textures
0.35% - 0.85%
Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
0.35% - 0.85%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
0.4% - 0.95%
A typically plant-derived compound that is supposed mimic human collagen. Cannot penetrate the skin barrier so is not particularly useful in skincare products beyond attracting water to the upper layer of the skin
0.45% - 1.1%
A typically plant-derived compound that is supposed mimic human collagen. Cannot penetrate the skin barrier so is not particularly useful in skincare products beyond attracting water to the upper layer of the skin
0.45% - 1.05%
Help attract water to the upper layer of the skin, soften it and support the skin barrier function
0.35% - 0.8%
0.45% - 1%
Is helpful in restoring skin barrier function supporting its moisture levels. Is claimed to stimulte collagen production in skin but evidence is lacking
0.35% - 0.8%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.35% - 0.8%
0.35% - 0.8%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.35% - 0.8%
A preservative. It helps prevent bacterial growth in cosmetic products
0.35% - 0.85%
Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
0.45% - 1%
Increases thickness of a product. Texture enhancer for oil-in-water emulsions
0.35% - 0.85%
A preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determine
0.35% - 0.85%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.35% - 0.85%
Helps water and oil mix together
0.4% - 0.9%
Can work as an exfoliant but is typically used to adjust the product pH
0.35% - 0.85%
Helps oil and water mix together
0.4% - 0.9%
Helps oil and water mix together. Can be irritating
0.4% - 1%
Helps oil and water mix together
0.35% - 0.85%
Used to adjust the product's pH
0.35% - 0.85%
Stabilizes the product formulation
0.35% - 0.85%
Helps preserve products and creates a nice product texture
0.4% - 0.9%
Helps create a more spreadable product texture
0.35% - 0.8%
A preservative
0.3% - 0.6%
A preservative
0.25% - 0.5%
A preservative
0.35% - 0.85%
A peptide. It helps attract water to the upper layer of the skin, support skin's barrier function and might have some slight anti-aging effect through stimulating skin's own production of hyaluronic acid
0.35% - 0.8%
Helps thicken the product formulation
0.35% - 0.85%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.4% - 0.95%
0.35% - 0.85%
Plain old water
0.35% - 0.85%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.4% - 0.95%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.4% - 0.9%
An oil from a mixture of different vegetables. Helps soften the upper layer of the skin
0.4% - 0.9%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.4% - 0.95%
0.4% - 0.9%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.35% - 0.85%
Helps soften the upper layer of the skin
0.4% - 0.9%
Helps soften the upper layer of the skin and improve the product's texture
0.4% - 0.9%
0.35% - 0.8%
Helps oil and water mix together while softening the upper layer of the skin
0.4% - 0.9%
An emollient that is naturally present in skin and helps soften it
0.4% - 0.95%
Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.
0.35% - 0.85%
Plant extract that might help neutralize free radicals and support skin barrier function, but research on its effectiveness in skin is lacking
0.35% - 0.85%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.35% - 0.85%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.35% - 0.8%
Can be helpful in reducing inflammation in skin. Is a likely irritant
0.35% - 0.8%
Helps soften the upper layer of the skin
0.4% - 0.9%
Helps soften the upper layer of the skin
0.4% - 0.9%
Lipids that work as an emollient and can be helpful in repairing skin barrier function
0.4% - 0.95%
An oil that is naturally part of skin sebum that helps to soften its upper layer, reduce water loss and neutralize free radicals. It might be comedogenic. Avoid applying large concentrations (or pure oil) before sun exposure as oxidized squalene can clog pores and lead to skin irritation. Today squalene is mostly derived from vegetable oils or synthetized by yeast
0.4% - 0.9%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.35% - 0.85%
Used to thicken the product consistency
0.35% - 0.8%
Helps soften the upper layer of the skin
0.35% - 0.85%
An emollient that helps soften the skin. Might be somewhat helpful in evening the skin tone.
0.4% - 0.9%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.4% - 0.95%
Helps attract water to the upper layer of the skin. Might have some anti-oxidant properties
0.35% - 0.8%
An oil from a mixture of different vegetables. Helps soften the upper layer of the skin
0.4% - 0.9%
Red algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency
0.4% - 0.9%
0.5% - 1.15%
A preservative
0.35% - 0.85%
A preservative. It helps prevent bacterial growth in cosmetic products
0.35% - 0.85%
A preservative
0.3% - 0.6%
Used to improve stability of the formulation
0.35% - 0.85%
Can work as an exfoliant but is typically used to adjust the product pH
0.35% - 0.85%
A polyhydroxy acid (PHA) that helps shed the dead cells from the skin surface revealing smoother skin. Is believed to be genter than AHAs. It helps attract water to the upper layer of the skin and can stimulate production of skin's own hyaluronic acid resulting in improved hydration levels. It has been shown to be helpful against acne and clogged pores if used consistently (e.g over a period of 12 weeks) in high enough concentration. It can help reduce fine lines and wrinkles and improve skin tone with long-term application. Can help neutralize free radicals
0.35% - 0.8%
A preservative
0.25% - 0.5%
Used to create a thicker product consistency
0.35% - 0.85%
Plain old water
0.35% - 0.85%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.4% - 0.9%
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
0.35% - 0.8%
Helps soften the upper layer of the skin and create a nice product texture
0.4% - 0.9%
Helps products spread more easily and works as an emollient to soften skin
0.4% - 0.9%
A preservative
0.35% - 0.85%
Helps attract water to the upper layer of the skin and improves the product texture
0.35% - 0.8%
Used to increase effectiveness of preservatives
0.35% - 0.85%
A silicone that serves as an emollient. Helps create a nice non-greasy feels
0.4% - 0.9%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.4% - 0.95%
Helps water and oil mix together and preserve the product formulation
0.4% - 1%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.45% - 1.05%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.35% - 0.8%
Helps adjust pH in products
0.35% - 0.85%
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
0.4% - 0.9%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
0.35% - 0.8%
Plant oil from nuts that helps soften the upper layer of the skin. Contains a high concentration of oleic acid that can weaken skin's barrier function and increase water-loss while enhancing penetration of other ingredients
0.4% - 0.9%
A plant extract that is mostly used as a fragrance. Might have some anti-oxidant effect
0.35% - 0.8%
Seaweed extract that might help to attract water to the upper layer of the skin and have some anti-oxidant properties
0.35% - 0.85%
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to stimulate collagen production in skin
0.35% - 0.8%
Help attract water to the upper layer of the skin
0.35% - 0.8%
Stabilizes the product formulation
0.35% - 0.85%
A plant extract that might be helpful to neutralize free radicals in skin
0.35% - 0.8%
Softens the upper layer of the skin and can support skin barrier function
0.35% - 0.8%
A plant extract that has anti-bacterial properties. Can be used to preserve the product. Can be irritating
0.35% - 0.8%
Helps water and oil mix together and softens the upper layer of the skin
0.35% - 0.85%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.35% - 0.85%
Helps oil and water mix together
0.4% - 0.95%
Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.
0.35% - 0.85%
A plant extract that can contain an active compound curcumin, that may have some anti-inflammatory properties when applied to the skin, but solid research is lacking and the typical concentration used in skincare products is too low. Can be an irritant
0.35% - 0.8%
A plant extract that is rich in a fragrance compound eugenol that is a frequent allergen and can be irritating. It might also contain anti-oxidants to help neutralize free radicals
0.35% - 0.8%
Helps attract water to the upper layer of the skin, calm down inflammation and irritation, restore the barrier function and support wound healing. It can be helpful in reducing fine lines and wrinkles
0.35% - 0.8%
Non-drying alcohol that helps water and oil mix together. Also serves as an emollient
0.4% - 0.95%
An essential oil. Can be irritating. Can become an allergen with oxidation
0.35% - 0.85%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin
0.35% - 0.8%
Red algae extract that helps attract water to the upper layer of the skin and might contain antioxidants
0.35% - 0.8%
0.35% - 0.8%
Used to stabilize the product formulations and works as an emollient
0.35% - 0.85%
0.35% - 0.8%
Used to stabilize the product formulation and can help absorb oil
0.45% - 1.05%
An emollient that is naturally found in skin
0.4% - 0.95%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.35% - 0.85%
0.35% - 0.85%
Used as a fragrance
0.35% - 0.85%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.4% - 0.95%
A plant oil with a high content of volatile compounds that can irritate the skin and lead to allergic reactions. Can lead to photosensitivity
0.35% - 0.8%
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
0.35% - 0.8%
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
0.35% - 0.8%
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
0.4% - 0.9%
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
0.4% - 0.9%
The ingredient is not recognized
TBC
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
0.4% - 0.9%
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
0.4% - 0.9%
The ingredient is not recognized
TBC
Plain old water
0.35% - 0.85%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.4% - 0.9%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.35% - 0.85%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.4% - 0.95%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
0.35% - 0.85%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
0.4% - 0.95%
Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
0.45% - 1%
Forms a protective film on the surface of the skin to prevent moisture loss. Gives a velvety feel to products while reducing tackiness
0.4% - 0.9%
Helps soften the upper layer of the skin without creatng a greasy finish
0.4% - 0.9%
Helps soften the upper layer of the skin and slow down the water loss over time
0.35% - 0.8%
0.35% - 0.8%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.35% - 0.85%
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to stimulate collagen production in skin
0.35% - 0.8%
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
0.4% - 0.9%
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
0.35% - 0.8%
Helps soften the upper layer of the skin and creates a nice product texture
0.35% - 0.8%
An emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation
0.35% - 0.85%
Used to increase stability of product formulations
0.35% - 0.85%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.35% - 0.8%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.35% - 0.8%
Used to adjust the product's pH
0.35% - 0.85%
Used to improve stability of the formulation
0.35% - 0.85%
Two steps removed from the active form of vitamin A - retinoic acid. Once converted to the retinoic acid in the skin, retinol is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. It can, however, be quite irritating
0.35% - 0.8%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.35% - 0.85%
Helps soften the upper layer of the skin while creating a non-greasy feel on the skin. Helps to dissolve other ingredients
0.4% - 0.9%
Used to create a thicker product consistency
0.35% - 0.85%
Non-drying alcohol that helps water and oil mix together. Also serves as an emollient
0.4% - 0.95%
Helps preserve products and creates a nice product texture
0.4% - 0.9%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.35% - 0.85%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.4% - 0.95%
Helps water and oil in the product mix well together and improves product texture
0.35% - 0.85%
A good emollient that helps soften the skin and helps repair its barrier function
0.35% - 0.85%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.4% - 0.9%
Used to thicken product formulations and create gel-like textures
0.45% - 1.05%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.4% - 0.9%
A fragrance. Can be irritating
0.35% - 0.85%
0.4% - 0.9%
0.35% - 0.85%
Helps water and oil mix together
0.35% - 0.85%
0.35% - 0.85%
0.35% - 0.85%
A colorant adding orange or bright yellow color
0.35% - 0.8%
A preservative
0.16% - 0.32%
A preservative. It helps prevent bacterial growth in cosmetic products
0.35% - 0.85%
Plain old water
0.35% - 0.85%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.4% - 0.9%
Consists of remains of dead bacteria cells. Is likely helpful in attracting water to the upper layer of the skin. Might be helpful in reducing inflammation and neutralizing free radicals in skin
0.35% - 0.8%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.35% - 0.8%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.35% - 0.85%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.4% - 0.9%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.4% - 0.9%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.35% - 0.8%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.35% - 0.8%
0.35% - 0.8%
Attracts water into the upper layer of the skin
0.35% - 0.8%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.35% - 0.8%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.35% - 0.8%
Helps to attract water to the upper layer of the skin and can help restore the skin barrier function
0.35% - 0.8%
An amino-acid that helps to attract water to the upper layer of the skin and might help to lighten the skin, but solid evidence is lacking
0.35% - 0.8%
An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles
0.35% - 0.8%
0.35% - 0.8%
An amino acid that can help attract water to the upper layer of the skin and support skin's barrier function
0.35% - 0.8%
0.35% - 0.85%
An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles
0.35% - 0.85%
0.35% - 0.8%
0.35% - 0.85%
An amino acid that is naturally present in skin and helps keep it hydrated. When used together with AHAs, it can reduce their irritating effect on the skin
0.35% - 0.8%
An amino-acid that helps increase skin hydration and might help to slightly improve skin firmness, potentially reducing lines and wrinkles
0.35% - 0.8%
A sugar that attracts water to the upper layer of the skin
0.35% - 0.8%
Helps attract water to the upper layer of the skin
0.35% - 0.85%
Helps attract water to the upper layer of the skin. Could be helpful in restoring the skin barrier function
0.35% - 0.85%
0.35% - 0.8%
Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
0.35% - 0.8%
Naturally present in skin and helps to attract water to its upper layer
0.35% - 0.8%
Naturally present in skin and helps to attract water to its upper layer
0.35% - 0.85%
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
0.35% - 0.8%
Can work as an exfoliant but is typically used to adjust the product pH
0.35% - 0.85%
Used to stabilize product formulations and help soften the upper layer of the skin
0.4% - 0.9%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.35% - 0.8%
Used to adjust the product's pH
0.35% - 0.85%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.35% - 0.85%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.4% - 0.95%
Helps mask the small of other ingredients and improve the product texture
0.45% - 1.05%
Used to create a thicker product consistency
0.35% - 0.85%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.35% - 0.85%
Helps oil and water mix together
0.4% - 0.9%
Helps oil and water mix together
0.35% - 0.85%
Helps oil and water mix together
0.4% - 0.9%
Used to improve stability of the formulation
0.35% - 0.85%
Helps to improve the product consistency
0.35% - 0.75%
A preservative
0.25% - 0.5%
Helps preserve products and creates a nice product texture
0.4% - 0.9%
A preservative
0.35% - 0.85%
A preservative. It helps prevent bacterial growth in cosmetic products
0.35% - 0.85%
A preservative
0.16% - 0.32%
Plain old water
0.35% - 0.85%
Produces temporary toning effect. Can help dissolve other ingredients or preserve products
0.35% - 0.85%
An alpha-hydroxy acid (AHA) that helps to remove the dead skin cells on the surface of the skin reveling a more even, smoother complexation. It is also able to stimulate collagen production with long-term use. Could help to reduce pore congestion. It can be irritating to the skin. Apply sunscreen daily if using products with glycolic acid
0.35% - 0.85%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.35% - 0.85%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.4% - 0.9%
Helps attract water to the upper layer of the skin and soften it
0.35% - 0.85%
An amino acid that is effective in reducing hyperpigmentation and evening out the skin tone. It can also help in skin barrier recovery. It is used to treat melasma, especially with injections and when taken orally
0.35% - 0.8%
0.35% - 0.85%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.35% - 0.8%
Help attract water to the upper layer of the skin
0.35% - 0.8%
Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
0.35% - 0.8%
0.35% - 0.8%
A sugar that attracts water to the upper layer of the skin
0.35% - 0.8%
0.35% - 0.85%
Could be helpful in reducing inflammation in skin, evening out the skin tone and neutralizing free radicals, but more research is needed to confirm its effectiveness
0.35% - 0.85%
Helps attract water to the upper layer of the skin and improves the product texture
0.35% - 0.8%
Typically used to stabilize the product formulations. It is a salt of a polyhydroxy acid (PHA) and in larger concentrations, can help shed the dead cells from the skin surface revealing smoother skin. It can help attract water to the upper layer of the skin. Might to be helpful against acne and clogged pores. Could be helpful in neutralizing free radicals, but solid research is missing. Due to the zinc content, might help calm down inflammation in skin
0.35% - 0.8%
A salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening
0.35% - 0.8%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.35% - 0.8%
Used to thicken product formulations and create gel-like textures
0.45% - 1.05%
A preservative
0.1% - 0.2%
Helps stabilize and preserve a product formulation
0.1% - 0.2%
Used to adjust the product's pH
0.35% - 0.85%
Helps oil and water mix together
0.35% - 0.85%
Helps oil and water mix together
0.4% - 0.9%
0.45% - 1.1%
Stabilizes the product formulation
0.35% - 0.85%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.35% - 0.8%
A fragrance. Is a likely irritant
0.35% - 0.8%
A fragrance. Can be irritating
0.35% - 0.8%
An aromatic blend of unspecified and possibly irritating ingredients
0.35% - 0.8%
The ingredient is not recognized
TBC
Plain old water
0.35% - 0.85%
0.35% - 0.8%
0.35% - 0.85%
0.35% - 0.8%
0.35% - 0.85%
A plant extract that can be irritating. It can have some anti-bacterial properties, but there are no evidence of a beneficial effect for skin
0.35% - 0.75%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.4% - 0.95%
A moisturizing ingredient that works as a humectant to attract water to the upper layer of the skin.
0.35% - 0.8%
A preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determine
0.35% - 0.85%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.4% - 0.95%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
0.4% - 0.95%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiom)
0.35% - 0.8%
Used to create a nice product finish
0.5% - 1.15%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.35% - 0.85%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.35% - 0.85%
Helps oil and water mix together and works as an emollient
0.45% - 1.05%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.4% - 0.95%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.4% - 0.95%
A type of silicone that can decrease loss of moisture from the skin surface. It helps create a nice product texture
0.35% - 0.85%
0.35% - 0.8%
Helps oil and water mix together. Has some emollient properties
0.45% - 1%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.4% - 0.95%
Helps oil and water mix togehter and creates a nice product texture
0.45% - 1%
A fatty acid derived from licorice. Works as an emollient and can help calm down inflammation
0.35% - 0.8%
A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals
0.35% - 0.8%
0.35% - 0.85%
Used to adjust the pH level of products
0.35% - 0.85%
A preservative. It helps prevent bacterial growth in cosmetic products
0.35% - 0.85%
Used to create a thicker product consistency
0.35% - 0.85%
Helps preserve products and creates a nice product texture
0.4% - 0.9%
A preservative
0.16% - 0.32%
Used to stabilize product formulations
0.35% - 0.85%
Plain old water
0.35% - 0.85%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.4% - 0.95%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.4% - 0.9%
Can have some moisturizing properties due to its sugar content
0.35% - 0.8%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiom)
0.35% - 0.8%
A gelling agent that thickens the product consistency and leaves the skin with a velvety finish
0.35% - 0.85%
A fermentation product created by bacteria Lactobacillus. The fermented product has anti-bacterial properties and might be helpful in calming down inflammation, but studies are lacking. Helps attract water to the upper layer of the skin. Can be used as a preservative
0.35% - 0.8%
Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
0.45% - 1%
Two steps removed from the active form of vitamin A - retinoic acid. Once converted to the retinoic acid in the skin, retinol is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. It can, however, be quite irritating
0.35% - 0.8%
Brazilian palm wax. Helps soften the upper layer of the skin
0.5% - 1.1%
Helps to soften the upper layer of the skin and create a nice product consistency
0.45% - 1.1%
Might be able to stimulate production of skin's natural moisturizing compounds such as hyaluronic acid. Could be helpful for evening the skin tone.
0.35% - 0.85%
Can help attract water to the upper layer of the skin
0.35% - 0.85%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.4% - 0.95%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.35% - 0.85%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.35% - 0.85%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
0.35% - 0.85%
Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.
0.35% - 0.85%
An excellent emollient. Helps soften the skin, restore its barrier function, and can help to calm down inflammation. It can be helpful to prevent blemishes and clogged pores
0.45% - 1.05%
An emollient that helps soften the skin
0.4% - 0.9%
Emollients that are naturaly present in skin. In addition, they help water and oil mix together in the product
0.35% - 0.85%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.35% - 0.85%
Helps oil and water mix together and works as a cleansing agent. Creates foam
0.5% - 1.1%
Helps oil and water mix together
0.35% - 0.85%
Helps oil and water mix together
0.4% - 0.9%
Used to thicken the product consistency
0.35% - 0.8%
Can be helpful in reducing inflammation in skin. Is a likely irritant
0.3% - 0.75%
Helps soften the upper layer of the skin
0.35% - 0.85%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.35% - 0.75%
0.4% - 0.95%
Used to stabilize the product formulation and can help absorb oil
0.4% - 0.95%
Used to create a thicker product consistency
0.3% - 0.75%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.35% - 0.8%
Derived from brown algae. Helps attract water to the upper layer of the skin
0.2% - 0.75%
Helps attract water to the upper layer of the skin and repair the skin barrier function
0.2% - 0.75%
Helps attract water to the upper layer of the skin and repair the skin barrir function
0.2% - 0.7%
Helps attract water to the upper layer of the skin and repair the skin barrier function
0.15% - 0.7%
Helps stabilize the product formulation
0.15% - 0.65%
A preservative
0.15% - 0.6%
Helps preserve the product formulation
0.1% - 0.5%
Used to adjust the product's pH
0.1% - 0.4%
A preservative. It helps prevent bacterial growth in cosmetic products
0.1% - 0.45%
Helps preserve products and creates a nice product texture
0.1% - 0.5%
A preservative
0.05% - 0.25%
Helps create a more spreadable product texture
0.05% - 0.2%

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