It Cosmetics Confidence In A Gel Lotion

"It Cosmetics - Confidence In A Gel Lotion" is a well-rounded moisturizing product. To work well, any moisturizer needs to include a combination of water-binding and emollient ingredients. It Cosmetics - Confidence In A Gel Lotion ticks this box. Glycerin, sodium hyaluronate, soluble collagen and glucose in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Emollients in this formulation (caprooyl phytosphingosine, ceramide eop, ceramide np, ceramide ns and cholesterol) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.

Ingredient callouts

• Another benefit is that this moisturizer contain ceramides (ceramide ns 0.25% - 0.45%, ceramide np 0.25% - 0.50%, ceramide eos 0.15% - 0.25%, ceramide eop 0.20% - 0.40%, ceramide ap 0.20% - 0.35%, caprooyl sphingosine 0.15% - 0.25% and caprooyl phytosphingosine 0.20% - 0.35%). Ceramides are an important part of our natural skin barrier. The ceramides used in skincare are synthetic or come from plants. They help soften the skin and can help "fill the gaps" in the skin barrier, keeping the skin hydrated and resilient for longer.
• This moistruizer also contains peptides (dipeptide diaminobutyroyl benzylamide diacetate 0.25% - 0.45%). Peptides is a very big group of ingredients. They all consist of a different combination of amino-acids. Our skin produces peptides naturally. Some of them work as natural anti-biotics, promote wound-healing and production of collagen. The scientists are still studying how effective the topical application of peptides is, but it is very likely that peptides in skincare are helpful. They might be able to support skin barrier restoration and even have an anti-aging benefit. At the very least, they certainly help attract water to the skin and support the hydration in this way.
• Adenosine 0.30% - 0.55% in this moisturizer adds an anti-aging benefit. Adenosine is a compound that in involved in many biological processes inside the skin cells. According one high-quality clinical trial, topical adenosine in low concentrations can help improve "deep wrinkles" - the wrinkles that appear with age in places where our faces are most dynamic (for example, on the forehead or in the corners of the eyes).

Irritation risk

There are some common irritants in this product, including ingredients that do not have benefits for the skin. We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

About the brand

According to Cruelty-Free Kitty "It Cosmetics" is cruelty free, but its parent company is not.

Price

The product retails from 51.00A$ up to 68.47A$ in Australia, from 9.60$ up to 45.00$ in the United States, from 8.80£ up to 41.83£ in the United Kingdom, for 50.00CA$ in Canada, for 250.00HK$ in Hong Kong and for 58.00NZ$ in New Zealand.

For a detailed price comparison: click here.