Join the WIMJ community to get skincare help and use personalized tools

Cheaper alternatives

NEOGEN X SUR.MEDIC - Surmedic 24K Gold Caviar Repair Vital Cream
Price: $39.59
Find out more
AHC - Hydrating Essential Real Eye Cream for Face
Price: $17.69
Find out more

Product summary

Judging from the ingredient list, "It Cosmetics - Confidence in a Cream Supersize" works well for improving skin hydration As we expect from a proper moisturizer, the formula includes a combo of effective humectants and emollients. These are the two different types of ingredients that are essential for improving the skin hydration and supporting a healthy skin barrier. Humectants in this product (biosaccharide gum-1, glycerin, hydrolyzed collagen, sodium hyaluronate and glucose) help to increase the water content in the upper layer of the skin. (These ingredients do so by "capturing" water molecules from the outside air or from within the deeper layers of the skin). Ceramide np, palmitoyl tetrapeptide-7, glycine soja sterols, glycosphingolipids and hydrolyzed collagen in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.

Ingredient callouts

  • this moisturizer contains an effective form of retinoids (vitamin A): retinyl retinoate 0.05% - 0.10%. Retinoids are potent multitasking actives. They work to improve and prevent early signs of aging, reduce hyperpigmentation (age spots and post-acne marks), and prevent inflamed blemishes and clogged pores. The downside of retinoids is that they can be irritating. If you are not already using a retinoid in your routine, it is best to start slowly and apply the retinoid product only a few times per week. If your skin tolerates it well, you can gradually increase the frequency to daily. Because of the irritation risk of retinoids, we recommend to have another, retinoid-free moisturizer in your routine to use on the alternative days or when your skin feels dry.
  • As a plus, this moisturizer also contains ceramides (ceramide np 0.10% - 0.20% and ceramide ap 0.01% - 0.05%). Ceramides are a type of lipids that our skin produces itself. They are a building block of the skin's barrier. Ceramides used in skincare are synthetic or extracted from plants. They work well for softening the skin surface and "patch holes" in the skin's barrier.
  • We like that this moisturizer contains peptides (palmitoyl tripeptide-1 0.05% - 0.15%, palmitoyl tetrapeptide-7 0.05% - 0.15% and palmitoyl pentapeptide-4 0.01% - 0.05%). There are many different kind of peptides and they are naturally present in our skin. They all are a combination of amino-acids. Some of them work as natural anti-biotics, promote wound-healing and production of collagen. The science is still not settled on how effective peptides in skincare are, but it is very likely that they have a benefit. Peptides might help restore the skin barrier and fight the signs of aging. At the very least, peptides work as humectants: they attract water to the upper layer of the skin and improve its hydration.

Irritation risk

There are quite a few common irritants in this product, including ingredients without particular skin benefits. We would not recommend it for sensitive skin. We assess the overall irritancy of this moisturizer to be high. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

About the brand

According to Cruelty-Free Kitty "It Cosmetics" is cruelty free, but its parent company is not.

Price

The product retails for 78.00$ in the United States.

For a detailed price comparison: click here.