The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: cocos nucifera oil, jojoba esters.

jojoba esters 1.2% - 1.5%

Irritation risk:

Concentration: Effectiveness: HIGH

An emollient made of jojoba oil. Helps soften the skin and support its barrier function

cocos nucifera oil 0.95% - 1.15%

Irritation risk: Comedogenicity: High

Concentration: Effectiveness: HIGH

An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic

glycerin 2.3% - 2.8%

Irritation risk:

Concentration: Effectiveness: HIGH

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

Anti-oxidation

This product contains antioxidants (cornus officinalis fruit extract) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

cornus officinalis fruit extract 0.45% - 0.7%

Irritation risk:

Concentration: Effectiveness: MEDIUM

A plant extract that contains anti-oxidants. It might help to neutralize free radicals in skin. Can be used to help preserve the product formulation

ocimum sanctum leaf extract 0.3% - 0.55%

Irritation risk:

Concentration: Effectiveness: LOW

A plant extract that is rich in a fragrance compound eugenol that is a frequent allergen and can be irritating. It might also contain anti-oxidants to help neutralize free radicals

tocopherol 0.2% - 0.4%

Irritation risk:

Concentration: Insufficient!

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

Evens skin tone

What does the product description say?

Skin feels hydrated* Restores the look of my even skin tone* Appearance of imperfections are softened* *Independent user trial of 59 panelists

Source: Espa UK

Effective ingredients missing or their concentration is too low

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Ingredients & concentrations

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Key Actives

tocopherol 0.2% - 0.4%

Irritation risk:

Works for: Anti-oxidation, Anti-aging, Moisturizing, Anti-inflammatory

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

glycerin 2.3% - 2.8%

Irritation risk:

Works for: Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

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Potential irritants

limonene 1.5% - 1.8%

Irritation risk:

A common frangrance that can easily irritate skin, especially if exposed to air, light or heat

citrus aurantium dulcis peel oil 1.4% - 1.7%

Irritation risk:

An essentil oil from orange peel. Potential allergen and can be irritating

Comodogenic ingredients

cocos nucifera oil 0.95% - 1.15%

Irritation risk: Comedogenicity: High

Works for: Moisturizing

An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic

All ingredients

water 45% - 55%

Irritation risk:

Plain old water

coco-caprylate 4.6% - 5.6%

Irritation risk:

Works for: Moisturizing

An emollient that softens skin and creates a nice product texture

tapioca starch 4.6% - 5.7%

Irritation risk:

Used to create a thicker product consistency

Ingredient list view

Water, Coco-caprylate, Tapioca starch, Propanediol, Polyglyceryl-6 distearate, Glycerin, Sodium stearoyl glutamate, Limonene, Citrus aurantium dulcis peel oil, Jojoba esters, Cocos nucifera oil, Glyceryl caprylate, Xanthan gum, Calophyllum inophyllum seed oil, Pogostemon cablin leaf oil, Levulinic acid, Cetyl alcohol, Polyglyceryl-3 beeswax, Parfum, P-anisic acid, Sodium levulinate, Cananga odorata flower oil, Citrus aurantium bergamia fruit oil, Linalool, Cornus officinalis fruit extract, Eucommia ulmoides bark extract, Rehmannia glutinosa root extract, Boswellia carterii oil, Cinnamomum zeylanicum leaf oil, Coriandrum sativum seed oil, Cymbopogon citratus leaf oil, Elettaria cardamomum seed oil, Mentha piperita oil, Rosmarinus officinalis leaf oil, Sodium hydroxide, Vetiveria zizanoides root oil, Zingiber officinale root oil, Lepidium meyenii extract, Citral, Eugenol, Ocimum sanctum leaf extract, Serenoa serrulata fruit extract, Benzyl benzoate, Caramel, Citrus aurantium amara leaf/twig oil, Jasminum officinale flower extract, Ocimum basilicum oil, Piper nigrum fruit oil, Thymus vulgaris flower/leaf oil, Tocopherol, Benzyl salicylate, Geraniol, Farnesol, Cinnamal, Potassium sorbate, Sorbic acid

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Price
WIMJ similarity score		26%	26%	26%	26%	26%	25%	25%	25%	25%	25%
Key ingredients	cocos nucifera oil cornus officinalis fruit extract +3 more	Common: cocos nucifera oil glycerin +2 more Other: niacinamide gluconolactone +3 more	Common: cocos nucifera oil glycerin +1 more Other: beeswax butyrospermum parkii butter +5 more	Common: cocos nucifera oil glycerin +1 more Other: beta-sitosterol butyrospermum parkii butter +3 more	Common: cocos nucifera oil glycerin +1 more Other: panthenol caprylic/capric triglyceride +3 more	Common: cocos nucifera oil glycerin +1 more Other: colloidal oatmeal butyrospermum parkii butter +4 more	Common: glycerin jojoba esters +1 more Other: borago officinalis seed oil fructose +4 more	Common: glycerin tocopherol Other: betaine camellia oleifera seed oil +2 more	Common: cocos nucifera oil glycerin Other: azelaic acid butyrospermum parkii butter +9 more	Common: glycerin Other: helianthus annuus seed oil theobroma grandiflorum seed butter	Common: glycerin jojoba esters Other: colloidal oatmeal butyrospermum parkii butter +3 more
Irritancy	IRRITANCY HIGH	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM
Potential Irritants	cinnamal Has skin benefit? farnesol Has skin benefit? +37 more	alcohol Has skin benefit? ascorbyl tetraisopalmitate Has skin benefit? +11 more	parfum Has skin benefit? citric acid Has skin benefit? +7 more	benzyl alcohol Has skin benefit? parfum Has skin benefit? +7 more	parfum Has skin benefit? glyceryl undecylenate Has skin benefit? +3 more	nasturtium officinale extract Has skin benefit? anthemis nobilis flower extract Has skin benefit? +4 more	aesculus hippocastanum extract Has skin benefit? citric acid Has skin benefit? +9 more	parfum Has skin benefit? centella asiatica leaf extract Has skin benefit? +5 more	parfum Has skin benefit? melaleuca alternifolia leaf oil Has skin benefit? +9 more	parfum Has skin benefit? acrylates/c10-30 alkyl acrylate crosspolymer Has skin benefit? +3 more	zingiber officinale root extract Has skin benefit? aloe barbadensis leaf juice Has skin benefit? +11 more
All ingredients	water Has skin benefit? coco-caprylate Has skin benefit? +54 more	water Has skin benefit? coco-caprylate Has skin benefit? +33 more	water Has skin benefit? glycerin Has skin benefit? +22 more	water Has skin benefit? cyclopentasiloxane Has skin benefit? +22 more	water Has skin benefit? caprylic/capric triglyceride Has skin benefit? +19 more	water Has skin benefit? helianthus annuus seed oil Has skin benefit? +21 more	water Has skin benefit? glycerin Has skin benefit? +37 more	water Has skin benefit? glycerin Has skin benefit? +23 more	water Has skin benefit? prunus amygdalus dulcis seed Has skin benefit? +29 more	water Has skin benefit? canola oil Has skin benefit? +14 more	water Has skin benefit? glycerin Has skin benefit? +33 more

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ESPA The Hydrating Lotion

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Moisturizing

What does the product description say?

Anti-oxidation

Evens skin tone

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