[{"data":1,"prerenderedAt":38},["ShallowReactive",2],{"page-methodology":3},{"id":4,"title":5,"body":6,"description":29,"extension":30,"lastUpdated":31,"meta":32,"navigation":33,"path":34,"seo":35,"stem":36,"__hash__":37},"pages\u002Fpages\u002Fmethodology.md","Methodology: How Does the WIMJ Algorithm Work?",{"type":7,"value":8,"toc":24},"minimark",[9,14,18,21],[10,11,13],"h2",{"id":12},"how-does-the-wimj-algorithm-work","How Does the WIMJ Algorithm Work?",[15,16,17],"p",{},"The WIMJ algorithm evaluates each product on two criteria: efficacy and irritancy potential. The algorithm assesses the efficacy potential for a potential skin benefit (for example, moisturization or anti-aging), one at a time. WIMJ AI model (the algorithm) takes into account publicly available evidence behind efficacy of individual skincare ingredients, their declared or estimated concentration in a product, as well as, to a limited extent, the combination of ingredients in the formulation.",[15,19,20],{},"The WIMJ algorithm also recognizes the promises made in the product description offered by the brands and retailers. Based on this information, WIMJ calculates its \"Promises fulfilled\" score.",[15,22,23],{},"WIMJ algorithm also evaluates the risk that a product will be irritating to the skin. It does this based on the clinical and research data available, and tells if a product has a low (green sign), medium (yellow), or high (red) irritancy risk.",{"title":25,"searchDepth":26,"depth":26,"links":27},"",2,[28],{"id":12,"depth":26,"text":13},"Learn how the WIMJ algorithm evaluates skincare products based on efficacy and irritancy potential using evidence-based ingredient analysis.","md","2024-01-01",{},true,"\u002Fpages\u002Fmethodology",{"title":5,"description":29},"pages\u002Fmethodology","Q8SYseRrEhne5UXJaAofplphGWGk5T-l8jza0VuyuhE",1779640226207]